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https://skai.io/case-studies/camelot-and-michaels/ Camelot & Michaels Stores | Custom Metrics Case Study | Skai™ Apr 20, 2023 - Camelot and Skai™ utilized omnichannel strategies to produce a 150% increase in the return on ad investment for Michaels Stores. Read the customer metrics case... michaels storescustom metricscase studycamelot