https://www.mlivemediagroup.com/social-media-advertising-for-higher-education/
Dec 21, 2023 - Organic efforts and paid strategies go hand in hand to create holistic strategies that move students through the different stages of the funnel. A proper mix...
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https://www.mlivemediagroup.com/the-real-reason-your-leads-arent-converting/
Feb 18, 2026 - Discover how weather-triggered digital advertising helps home service companies reach customers when demand is highest and keep leads flowing all year long.
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https://www.mlivemediagroup.com/mobile-first-designing-digital-displays-for-thumbs-not-desktops/
Aug 20, 2024 - By prioritizing thumb-friendly experiences, clear content, and efficient performance, you'll create a seamless and engaging journey for users on any...
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https://www.mlivemediagroup.com/expertise/travel/
Mar 25, 2025 - Our travel marketing experts are here to assist you in promoting your destination. Your story is unique. Your campaign will be too.
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https://www.mlivemediagroup.com/uncovering-passive-talent-with-targeted-digital-marketing-in-a-shifting-jobscape/
Apr 5, 2024 - How can employers in these regions tap into the vast potential of passive job seekers – those not actively searching but open to the right opportunity? The...
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https://www.mlivemediagroup.com/avoid-a-critical-missed-step-in-education-marketing/
Dec 21, 2023 - 63% of consumers are highly annoyed with generic advertising blasts, and 80% say they are more likely to do business if it offers personalized experiences....
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https://www.mlivemediagroup.com/careers/
May 25, 2022 - Work with a proven market leader. Advancement potential and professional development opportunities. Healthcare, Vision, Dental, 401K.
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https://www.mlivemediagroup.com/events/
Jul 22, 2024 - Events offer a unique way to connect with readers and grow your audience. At MLive Media Group, our events attract engaged audiences, create valuable content,...
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https://www.mlivemediagroup.com/inform-educate-and-entertain-then-ask/
Apr 28, 2023 - Know what to do before asking customers for a donation, a signup, or a phone call
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https://www.mlivemediagroup.com/best-practices-for-marketing-new-physicians/
Oct 21, 2024 - Seven tips on how to use digital marketing properly to increase the number of potential patients who find your new doctor or specialist.
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https://www.mlivemediagroup.com/businesses-are-reopening-and-you-need-a-coach/
Jul 1, 2020 - As Businesses Reopen, MLive Media Group and Advance Ohio bring you a new webinar with Eric Hultgren and Ryan Winfield.
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https://www.mlivemediagroup.com/relationship-management-to-grow-audience/
Nov 1, 2022 - Data can only be helpful when it’s accurate. That means that when a customer makes a purchase, the record is updated to reflect this.
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https://www.mlivemediagroup.com/contact/?utm_source=mlive.com&utm_medium=footer&utm_campaign=advertise
Apr 8, 2025 - We would love to hear from our clients or potential clients. Tell us about yourself, and one of our digital experts will be in touch right away.
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https://www.mlivemediagroup.com/mlive-gifts-free-marketing-for-detroit-nonprofits/
Dec 21, 2023 - MLive Media Group honors three Detroit Area nonprofits with complimentary marketing campaigns based on crowd-sourced votes.
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https://www.mlivemediagroup.com/tradeshow-strategies-that-work/
Dec 6, 2019 - Put technology to work for you with GeoFencing
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https://www.mlivemediagroup.com/brand-awareness-and-cannabis-advertising/
Dec 28, 2023 - Not all cannabis consumers are created equal, but they are all looking for the same thing – a brand and experience they can trust enough to return to. Find...
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https://www.mlivemediagroup.com/local-tv-or-streaming-services/
Jul 6, 2023 - It’s no secret that vast swaths of US households are “cutting the cord” and moving their viewing habits toward streaming services. In 2023, almost 85% of...
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https://www.mlivemediagroup.com/pairing-search-with-display/
Dec 28, 2023 - Because display grows awareness of brands and search identifies consumers looking for brands like yours, a targeted display campaign will drive performance of...
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https://www.mlivemediagroup.com/paid-search-display-the-perfect-pairing/
Dec 21, 2023 - Your brand must be in front of your audience before they even know they need your product – so when they do go to search, they recognize your brand, and...
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https://www.mlivemediagroup.com/case_studies/omni-channel-campaign-drives-application-urgency/
Jul 19, 2024 - An omni-channel campaign to target students for a third-party education consortium distributing scholarship funds helped our client succeed.
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https://www.mlivemediagroup.com/case_studies/rebranding-bible-college/
Jun 14, 2024 - From an initial list of unique naming conventions intended to take the college to a university took a month’s long naming study before rebranding could begin.
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https://www.mlivemediagroup.com/case_studies/frequency-models-impact-consumer-response-in-cannabis/
Jun 20, 2024 - Using effective cannabis frequency models, Nature’s ReLeaf reached their health and wellness audience in numbers that drove response.
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https://www.mlivemediagroup.com/optimize-your-traditional-search-campaign/
Dec 28, 2023 - Changing a 100% traditional search campaign to a 70/30 split of traditional to Performance Max increased conversions by 12%.
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https://www.mlivemediagroup.com/case_studies/retargeting-ads-result-in-growth/
Jul 19, 2024 - This public, 4-year institution developed a four week digital campaign re-targeting ads which resulted in an 83% growth in admits.
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https://www.mlivemediagroup.com/healthcare-data-revealed-actionable-strategies-emerge/
Feb 22, 2024 - Free Downloads Included! New patient survey reveals channels trusted in choosing providers, practices or researching procedures; webinar unlocks marketshare by...
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https://www.mlivemediagroup.com/solutions/custom-events/
Aug 30, 2023 - We are expert marketing strategists and event producers delivering programs tailored to your business and audience needs.
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https://www.mlivemediagroup.com/case_studies/multi-phase-marketing-plan-drives-leads-and-brand-engagement/
Jul 22, 2024 - A multi-phase marketing plan was used to increase leads by 80% and the legal firm saw 104% conversion growth.
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https://www.mlivemediagroup.com/4-year-college-students-changing-demographics/
Aug 9, 2023 - One in five college students have kids, many are delaying college or opting for a 2 year degree or certificate. How are these factors changing student...
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https://www.mlivemediagroup.com/case_studies/free-search-audit-case-study/
Jun 20, 2024 - At Advance Education a free search audit allows us to provide consulting services to help improve your campaign.
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https://www.mlivemediagroup.com/this-journey-is-messy/
Mar 26, 2020 - Reframe Your Business Model to Serve what Your Customers Need Now
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https://www.mlivemediagroup.com/case_studies/auto-dealer-grows-share-with-strategic-geo-targeting/
Jun 14, 2024 - We knew and understood where this dealership’s customers were coming from, and therefore was able to set up a successful geo-targeting campaign.
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https://www.mlivemediagroup.com/google-is-still-king-but-tiktoks-coming-for-the-crown/
Aug 5, 2025 - Search still dominates for financial info, but Gen Z is turning to TikTok and YouTube. Winning content meets them on every platform fast.
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https://www.mlivemediagroup.com/crafting-an-effective-content-strategy/
May 18, 2023 - By considering the content stream as a collection, rather than individual parts, an effective strategy emerges that can generate new business, inform existing...
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https://www.mlivemediagroup.com/service-still-wins-every-time/
Jul 15, 2025 - 71% of customers say service matters most. In banking, every interaction counts—and small moments can build loyalty that lasts for decades.
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https://www.mlivemediagroup.com/the-rise-of-ai-and-ml/
Apr 22, 2024 - AI and ML algorithms can analyze vast datasets to generate detailed audience profiles based on first-party data and contextual signals. By identifying patterns...
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https://www.mlivemediagroup.com/personalized-marketing/
Dec 28, 2023 - We all hope that the most recent campaign optimization will help us convert more customers, grow their purchase, or hit goal. But what if the right...
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https://www.mlivemediagroup.com/why-perspective-matters/
Jan 7, 2025 - Discover how perspective shapes Michigan’s Best storytelling and why adopting first-person content now is key for AR and VR's future impact on consumer...
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https://www.mlivemediagroup.com/educate-inform-and-entertain-with-youtube/
Dec 28, 2023 - As the second largest search engine in the world with 2 billion monthly active users, your company can use this channel to target specific audiences more apt...
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https://www.mlivemediagroup.com/think-and-communicate-like-a-designer/
Apr 12, 2024 - A tenth of a second is all the time it takes for a human to form an opinion, according to the research of Princeton psychologists Janine Willis and Alexander...
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https://www.mlivemediagroup.com/want-to-be-found-by-tourists-this-summer/
Dec 28, 2023 - As more Americans are hitting the road, it’s critical for businesses large and small to ensure they’re going to be found by those travelers. Help your...
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https://www.mlivemediagroup.com/spend-where-your-audience-actually-is/
Nov 12, 2024 - Discover how to optimize your marketing budget for today's digital-first world. Learn key trends in retail media, CTV, and digital channels to reach...
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https://www.mlivemediagroup.com/case_studies/precision-targeting-leads-to-strategic-customer-acquisitions/
Jul 23, 2024 - This multi-faceted, precision targeting campaign, gained Kadant Solutions entry into three targeted production mills in just 18 months.
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https://www.mlivemediagroup.com/google-gets-ai-supercharged/
Oct 10, 2024 - Google introduces AI-powered features for Ads, enhancing Search, Demand Gen, and Performance Max campaigns.
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https://www.mlivemediagroup.com/driving-referrals-for-your-healthcare-practice/
Dec 28, 2023 - Reaching both referring physicians and patients is crucial to capture all potential new patients for your practice.
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https://www.mlivemediagroup.com/case_studies/combining-search-and-display-for-local-dentist/
Jun 20, 2024 - In the case for this dentist office, using both search and display marketing resulted in the brand really shining.
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https://www.mlivemediagroup.com/expertise/cannabis/
Mar 25, 2025 - The cannabis industry requires purposeful navigation to market. Laws and regulations at the Federal, State, and even County level can make advertising tricky.
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https://www.mlivemediagroup.com/speaker-holly-laurencelle/
Mar 5, 2025 - Holly Laurencelle, Sr. Sales Manager, excels in destination marketing, GA4 insights, and strategic solutions to engage travelers and drive results.
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https://www.mlivemediagroup.com/machine-learning-thought-leadership/
Apr 4, 2024 - 7% of all daily Google searches are health-related, with 70,000 healthcare searches performed every minute. And more of these searchers are using AI to find...
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https://www.mlivemediagroup.com/design-your-campaign-for-mobile/
Dec 28, 2023 - A ‘mobile-first mindset’ means focusing on the experience of your audience and closely considering how they are engaging with your brand on smartphones and...
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https://www.mlivemediagroup.com/competition-seasonality-and-price-sensitivity-in-travel/
Oct 21, 2024 - Overall, the travel industry is facing a number of complex and interconnected pain points that require innovative solutions. Companies must find ways to adapt...
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https://www.mlivemediagroup.com/advance-local-named-google-premier-partner/
Dec 21, 2023 - Being distinguished as a Google Premier Partner signifies we are among the top 3% of Google Partners in the country, based on demonstrated ads skill and...
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https://www.mlivemediagroup.com/contact/?utm_source=mlive.com&utm_medium=footer&utm_campaign=advertise
Dec 18, 2025 - We would love to hear from our clients or potential clients. Tell us about yourself, and one of our digital experts will be in touch right away.
mlive media group
https://www.mlivemediagroup.com/measuring-data-that-matters/
Dec 28, 2023 - In this post, we’ll dig into your website’s “money” pages – what content on your site is vital to actual revenue growth--and how tracking trends on...
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https://www.mlivemediagroup.com/product/your-brand-in-print/
Sep 16, 2021 - As part of a well-rounded marketing campaign, print advertising (especially when positioned alongside trusted news content) can make for a healthy mix.
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https://www.mlivemediagroup.com/protips-for-approaching-recruitment/
Dec 28, 2023 - Following these steps can help you win the uphill recruitment battle and attract top talent to your company. Is your business ready for post-pandemic...
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https://www.mlivemediagroup.com/issues-based-ads-on-mlive-change-minds/
Mar 25, 2020 - When issue’s based advertising and the number one new and information source collide, readers are informed by real data and quality storytelling in a...
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https://www.mlivemediagroup.com/what-matters-to-our-audience-matters-to-your-audience/
Mar 25, 2020 - Media Group reaches up to 75% of the Designated Market Area
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https://www.mlivemediagroup.com/case_studies/retail-technology-company-develops-new-identity/
Jul 18, 2024 - Retail technology company develops new identity for multiple brands using branding solutions from MLive Media Group.
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https://www.mlivemediagroup.com/about/
May 23, 2025 - MLive Media Group drives businesses to greater success. Not only are we the best source of news in the state, we also specialize in marketing and media...
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https://www.mlivemediagroup.com/user-generated-content/
May 9, 2024 - Marketers are often stunned to learn that user-generated content generates 6 times more engagement than branded content (Stackla). By sharing UGC, you tap into...
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https://www.mlivemediagroup.com/expertise/finance/
Jun 17, 2025 - We specialize in crafting strategic campaigns aimed at building audiences with the explicit goal of expanding customer or membership bases for the banking...
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https://www.mlivemediagroup.com/product/email/
Nov 7, 2018 - We can help you deliver your message by email, then show that same recipient display and social ads, bolstering your brand and keeping you top of mind.
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https://www.mlivemediagroup.com/missing-the-budget-number-consider-that-its-your-goal-thats-wrong/
Nov 6, 2019 - Know how to right size your campaign to the budget
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https://www.mlivemediagroup.com/compel-candidates-to-apply-using-video/
Jul 10, 2023 - Video can be a powerful tool for improving your recruitment process. By following these tips, you can use video to attract more qualified candidates, improve...
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https://www.mlivemediagroup.com/the-power-of-content-marketing-in-healthcare-a-prescription-for-success/
Jan 29, 2024 - Armed with the knowledge of these preferences and patterns, healthcare practices of any size can improve upon their marketing strategies to create real...
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https://www.mlivemediagroup.com/saas-technology-exclusive-to-education-providers/
Oct 21, 2024 - Aduna’s powerful, proprietary predictive models focus on lead-to-appointment, enrollments, starts, graduation rates, market potential, and more. It can shape...
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https://www.mlivemediagroup.com/inspiration-for-sales-teams-everywhere/
Dec 21, 2023 - Everybody needs a little inspiration now and again. Our Inside Sales Director, Sam Braunstein, can always be relied on for these nuggets of wisdom.
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https://www.mlivemediagroup.com/contact/
Dec 18, 2025 - We would love to hear from our clients or potential clients. Tell us about yourself, and one of our digital experts will be in touch right away.
mlive media group
https://www.mlivemediagroup.com/5-benefits-of-print-advertising/
Dec 28, 2023 - Not only is the claim about print advertising being dead inaccurate, but there are benefits of utilizing local newspaper advertising.
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https://www.mlivemediagroup.com/advanced-strategies-to-elevate-your-marketing-campaign/
Dec 28, 2023 - Beyond regular review of performance and optimizations to improve upon your outcomes, you may wish to consider one of these to elevate your game.
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https://www.mlivemediagroup.com/careers/?utm_source=mlive.com&utm_medium=footer&utm_campaign=careers
May 25, 2022 - Work with a proven market leader. Advancement potential and professional development opportunities. Healthcare, Vision, Dental, 401K.
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