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https://www.appsflyer.com/glossary/device-farm/
What is a device farm? | AppsFlyer mobile glossary
Sep 13, 2023 - What is a device farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/frequency-capping/
What is frequency capping | AppsFlyer mobile glossary
Nov 18, 2024 - Learn more about the term frequency capping and why it's important for mobile marketers. Understand how it works and best practices for implementation.
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https://www.appsflyer.com/glossary/click-hijacking/
What is click hijacking? | AppsFlyer mobile glossary
Aug 31, 2023 - What is click hijacking, and how can you protect yourself from this? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/app-ads-txt/
What is app-ads.txt? | AppsFlyer mobile glossary
Jun 17, 2024 - How does app-ads.txt work? Formally known as Authorized Digital Sellers for Mobile Apps, this is a tool for app developers and publishers.
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https://www.appsflyer.com/glossary/attribution-window/
What is an attribution window? | AppsFlyer mobile glossary
Aug 31, 2023 - What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/self-serve-dsp/
What is a self-serve DSP? | AppsFlyer mobile glossary
Sep 13, 2023 - What is an a self-serve DSP, what are its benefits and when should you choose to use it? Learn everything you need to know inside.
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https://www.appsflyer.com/glossary/install-fraud/
What is install fraud? | AppsFlyer mobile glossary
Sep 3, 2023 - What is install fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/brand-safety/
What is brand safety? | AppsFlyer mobile glossary
Aug 31, 2023 - What is brand safety, and what should you beware of when it comes to it? Learn more in AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/owned-media/
What is owned media? | AppsFlyer mobile glossary
Jun 17, 2024 - What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/click-farms/
What are click farms? | AppsFlyer mobile glossary
Aug 31, 2023 - What is a click farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/in-game-purchase/
What is an in-game purchase? | AppsFlyer mobile glossary
Sep 13, 2023 - What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/assisted-installs/
What are assisted installs? | AppsFlyer mobile glossary
Jan 3, 2025 - What are assisted app installs and why are they so important to optimize ad spend and prevent fraud? Find out in our glossary on mobile marketing.
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https://www.appsflyer.com/glossary/click-fraud/
What is click fraud? | AppsFlyer mobile glossary
Aug 31, 2023 - What is mobile click fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/push-notifications/
What are push notifications? | AppsFlyer mobile glossary
Apr 7, 2024 - How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.
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https://www.appsflyer.com/glossary/cpa-fraud/
What is CPA fraud? | AppsFlyer mobile glossary
Aug 31, 2023 - What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/display-fraud/
What is display fraud? | AppsFlyer mobile glossary
Mar 20, 2024 - What is display fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/reattribution-window/
What is reattribution window? | AppsFlyer mobile glossary
Sep 3, 2023 - What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.
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https://www.appsflyer.com/glossary/conversion-rate/
What is conversion rate (CVR)? | AppsFlyer mobile glossary
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https://www.appsflyer.com/glossary/vcpm/
What is vCPM (viewable CPM) | AppsFlyer mobile glossary
Oct 29, 2024 - Find out all about viewable cost per mille (vCPM). Learn how to calculate it, the benefits of using it as a metric, and how to improve yours.
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https://www.appsflyer.com/glossary/in-app-events/
What are in-app events? | AppsFlyer mobile glossary
Sep 3, 2023 - What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.
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https://www.appsflyer.com/glossary/organic-install/
What is an organic install? | AppsFlyer mobile glossary
Sep 3, 2023 - What are organic installs, and why are they important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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https://www.appsflyer.com/glossary/programmatic-guaranteed/
What is Programmatic guaranteed? | AppsFlyer mobile glossary
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https://www.appsflyer.com/glossary/fake-users/
What are fake users? | AppsFlyer mobile glossary
Sep 3, 2023 - What are fake users, and how can they hurt your marketing campaign? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/click-injection/
What is click injection? | AppsFlyer mobile glossary
Aug 31, 2023 - What is click injection, and how can you protect yourself this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/lookback-window/
What is a lookback window? | AppsFlyer mobile glossary
Sep 13, 2023 - What is a lookback window, and how does it work with the main social platforms? Learn all you need to know in our mobile marketing glossary.
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https://www.appsflyer.com/glossary/linear-attribution/
What is Linear attribution | AppsFlyer mobile glossary
Aug 19, 2024 - Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
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https://www.appsflyer.com/glossary/emulated-devices/
What are emulated devices? | AppsFlyer mobile glossary
Sep 1, 2023 - What are emulated devices, and how can they risk for your marketing budget? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/app-links/
What are App Links? | AppsFlyer mobile glossary
What are App Links and why are they important to user journeys? Discover how they work, their benefits and how to implement them.
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https://www.appsflyer.com/glossary/ad-publisher/
What is an ad publisher? | AppsFlyer mobile glossary
Sep 13, 2023 - What is the role of an ad publisher in the programmatic advertising ecosystem? Learn everything you need to know in our marketing glossary.
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https://www.appsflyer.com/glossary/bid-request/
What is a bid request? | AppsFlyer mobile glossary
Sep 7, 2023 - What is a bid request and how does it work? Learn everything you need to know about bid requests in AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/sdk-spoofing/
What is SDK spoofing? | AppsFlyer mobile glossary
Sep 13, 2023 - What is SDK hacking (aka spoofing), how it works, and how can you identify it? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/ad-server/
What is an ad server? | AppsFlyer mobile glossary
Jun 17, 2024 - What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.
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https://www.appsflyer.com/glossary/idfv/
What is IDFV? | AppsFlyer mobile glossary
Sep 13, 2023 - What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
appsflyer mobile glossary
https://www.appsflyer.com/glossary/install-validation/
What is install validation? | AppsFlyer mobile glossary
Sep 3, 2023 - What is install validation, and why is it important to your app marketing efforts? Learn all you need to know in our mobile marketing glossary.
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https://www.appsflyer.com/glossary/apple-privacy-manifest/
What is Apple Privacy Manifest | AppsFlyer mobile glossary
Apr 12, 2026 - Dive into the technicalities of Apple Privacy Manifest and understand why it's important, the main features, and how to implement it.
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https://www.appsflyer.com/glossary/viewability/
What is viewability | AppsFlyer mobile glossary
Jun 11, 2024 - Learn all you need to know about viewability, why it's important for your ad campaigns, how to measure it and how to improve your viewability score.
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https://www.appsflyer.com/glossary/deep-linking/
What is deep linking? | AppsFlyer mobile glossary
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https://www.appsflyer.com/glossary/ad-tag/
What Is an Ad Tag? | AppsFlyer Mobile Glossary
Jun 17, 2024 - What are ad tags, what are the most common types and how do they work? Learn everything you need to know in our mobile marketing glossary.
appsflyer mobile glossaryadtag
https://www.appsflyer.com/glossary/install-hijacking/
What is install hijacking? | AppsFlyer mobile glossary
Sep 3, 2023 - What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
appsflyer mobile glossaryinstallhijacking
https://www.appsflyer.com/glossary/phone-farms/
What are phone farms? | AppsFlyer mobile glossary
Sep 13, 2023 - What is a phone farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
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https://www.appsflyer.com/glossary/differential-privacy/
What is differential privacy (DP)? | AppsFlyer mobile glossary
Sep 1, 2023 - What is differential privacy, how does it work and what are its benefits for marketers? Learn more in our mobile marketing glossary.
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https://www.appsflyer.com/glossary/ad-click/
What is an ad click | AppsFlyer mobile glossary
Nov 7, 2024 - Learn about the importance of ad clicks and how it differs from click thru rate? Read about best practices for avoiding fraud and improving your ad click rate.
appsflyer mobile glossaryad
https://www.appsflyer.com/glossary/in-app-notifications/
What are in-app notifications? | AppsFlyer mobile glossary
Jan 3, 2025 - What are in-app notifications and why are they important? Learn about the different types and best practices in AppsFlyer mobile marketing glossary.
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https://www.bluecedar.com/mobile-app-security-technical-glossary
Mobile App Security Technical Glossary | Blue Cedar
Sep 21, 2020 - Read this technical glossary to learn about attack vectors for mobile apps and security techniques for protecting them.
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https://www.remerge.io/retargeting-lexicon
App Retargeting & Mobile Marketing Glossary | Remerge
The app marketing dictionary for all terminologies and abbreviations.
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https://mobilemoxie.com/learn/glossary/
Mobile SEO & ASO Terminology Glossary | MobileMoxie
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https://www.o2.co.uk/help/products-and-services/jargon-buster
The O2 glossary of mobile phone jargon
Keep up to date with the latest mobile phone technology and learn what different terms, names and phrases mean by checking out our helpful O2 glossary.
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https://www.kochava.com/glossary/?int-link=menu-glossary
Kochava Glossary | Terms and Definitions for Mobile Advertising
Mar 16, 2026 - Kochava's glossary of mobile advertising terms and definitions that connect to other resources within Kochava's website.
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https://www.appsflyer.com/glossary/mobile-malware/
What is mobile malware? | AppsFlyer mobile glossary
Sep 3, 2023 - What is mobile malware, how does it work, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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https://glossary.matomo.org/?language=am
Glossary of Analytics Terms - Web & Mobile Analytics - Matomo
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https://glossary.matomo.org/
Glossary of Analytics Terms - Web & Mobile Analytics - Matomo
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https://mobile-cuisine.com/category/gourmet-glossary/
Gourmet Glossary Archives - Mobile Cuisine | Food Truck, Pop Up & Street Food Coverage
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https://www.outbrain.com/glossary/mobile-advertising/
Mobile advertising - Outbrain - Glossary
Feb 2, 2023 - Mobile advertising is paid advertising that occurs on mobile phones or devices that have a wireless internet connection. Mobile ads can be display ads...
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https://www.articulate.com/glossary/mobile-learning/
Mobile Learning | E-Learning Glossary of Key Terms | Articulate
Mar 28, 2025 - What is mobile learning? Mobile learning, or m-learning, is any type of training or education that takes place on a mobile device like a smartphone or
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