https://www.techtarget.com/searchdatamanagement/definition/RFM-analysis
RFM analysis ranks customers on factors like recency, frequency and monetary to optimize marketing strategies. Learn how it works and how it's performed.
rfmanalysisrecencyfrequencymonetary
https://www.datacamp.com/fr/tutorial/introduction-customer-segmentation-python
Learn Python RFM (Recency, Frequency, Monetary) analysis for customer segmentation. Learn how to segment & analyze your retail customers for business today!
monetary analysiscustomer segmentationpythonrfmrecency