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https://www.marketingdive.com/news/study-in-app-ads-drive-more-foot-traffic-than-web-ads/523636/?referrer_site=www.mobilemarketer.com
Study: In-app ads drive more foot traffic than web ads | Marketing Dive
Brands spent an average of $23 to drive a store visit, according to Cuebiq research.
study inapp ads