https://www.weaa.org/2021-10-21/movie-theater-chain-amc-is-adding-open-captions-at-hundreds-of-u-s-locations
The world's largest movie theater chain is adding open captions at 240 U.S. locations
Nov 7, 2021 - The world's largest movie theater chain is adding onscreen captioning to 240 locations across the U.S. in an effort to make moviegoing more accessible.
movie theater chainopen captionsworldlargestadding
https://www.quirks.com/articles/movie-theater-chain-refines-its-research-methods
Movie theater chain refines its research methods | Articles
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.
movie theater chainresearch methodsrefinesarticles