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https://www.waterandmusic.com/ Home | Water & Music Mapping the new music business water music https://www.waterandmusic.com/how-music-professionals-use-data-to-pitch-artists/ How music professionals use data to pitch artists | Water & Music Mapping the new music business. music professionalsuse data https://www.waterandmusic.com/how-to-think-about-music-ai-licensing/ How to think about music AI licensing | Water & Music Three core questions to pave a clearer path forward. music aithinklicensingwater https://www.waterandmusic.com/key-takeaways-from-our-discussion-on-avatar-rapper-fn-meka/ Key takeaways from our discussion on avatar rapper FN Meka | Water & Music The FN Meka debacle has more resonance from a branding/ethics perspective, than it does as a purely technological case study. key takeawaysdiscussionavatar https://www.waterandmusic.com/currents-new-investments-in-ai-music-tools-and-music-nft-platforms-despite-the-market-slump-2/ Currents: Alternative blockchains for music NFTs and the rise of niche music metaverses | Water &... Mapping the new music business. music nftscurrentsalternative https://www.waterandmusic.com/the-music-industrys-biggest-messaging-problem/ The music industry’s biggest messaging problem | Water & Music Mapping the new music business. messaging problemmusicbiggest https://www.waterandmusic.com/google-musiclm-and-music-ais-ux-problem/ Google, MusicLM, and music AI’s UX problem | Water & Music We’ve been pondering when music will get its Midjourney moment — namely, when high-quality song creation will become as easy for the everyday user as... problem watergooglemusiclmux https://www.waterandmusic.com/spotify-the-attention-broker/ How Spotify's new advertising strategy impacts artists | Water & Music Mapping the new music business. advertising strategyspotify Sponsored https://www.deeper.com/ DEEPER: Bold and Sensual 4K Experiences with a Kinky Twist DEEPER invites you into a world of passion, power, and sensual discovery. Explore elegant encounters with stunning women and light kink themes... https://www.waterandmusic.com/what-will-happen-to-all-these-music-livestreaming-platforms/ What will happen to all these music livestreaming platforms? | Water & Music Mapping the new music business. music livestreaminghappen https://www.waterandmusic.com/inaugural-community-member-qa-tim-shiel-broadcaster-musician-and-producer/ Inaugural Community Member Q&A: Tim Shiel, broadcaster, musician and producer | Water & Music Mapping the new music business. community memberq amptimshiel https://www.waterandmusic.com/wavelengths-003-crafting-superfan-experiences-from-the-physical-to-the-digital/ Wavelengths 003: Crafting superfan experiences, from the physical to the digital | Water & Music As touring and streaming increasingly fail to present sustainable revenue streams to middle class artists, it’s never been more critical for artists to find... superfan experiencescrafting https://www.waterandmusic.com/five-major-music-tech-pivots-happening-right-now/ Five major music-tech pivots happening right now | Water & Music Mapping the new music business. five majormusic techpivots Sponsored https://www.fling.com/ Fling OFFICIAL | Biggest Dating Site For The Curious! 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Free dating sim on PC & Mobile! https://www.waterandmusic.com/streaming-services-finally-care-more-about-old-music/ Streaming services finally care more about old* music | Water & Music Mapping the new music business. streaming servicesold music https://www.waterandmusic.com/new-pathways-analyzing-music-nft-release-strategies-from-underrepresented-genres/ New pathways: Analyzing music NFT release strategies from underrepresented genres | Water & Music We interviewed nearly 20 different artists and community leaders from underrepresented genres in Web3, to learn about the role of genre in shaping long-term... music nftnewpathwaysanalyzing https://www.waterandmusic.com/the-state-of-music-daos/ The state of music DAOs | Water & Music statemusicdaoswater https://www.waterandmusic.com/three-patterns-in-big-tech-companies-music-strategies/ Three patterns in big-tech companies' music strategies | Water & Music Mapping the new music business. big techstrategies waterthree https://www.waterandmusic.com/digital-scarcity-in-music-a-practical-introduction/ Digital scarcity in music: A practical introduction | Water & Music Mapping the new music business. practical introductiondigital https://www.waterandmusic.com/sidechain-venice-warner-music-and-more-cross-the-web2web3-bridge/ Sidechain: Venice, Warner Music, and more cross the Web2/Web3 bridge | Water & Music Introducing our new, collaborative editorial vertical dedicated to tracking the music/Web3 landscape. warner musicsidechainvenice https://www.waterandmusic.com/starter-pack-music-streaming-platform-models/ Starter Pack: Music streaming platform models | Water & Music A comprehensive introduction to music streaming platforms, their underlying payment models, and their consequences for artists' career and release strategies. starter pack musicstreaming https://www.waterandmusic.com/soundcloud-digicore-and-the-observer-effect-in-emerging-music-scenes/ SoundCloud, digicore and the observer effect in emerging music scenes | Water & Music Mapping the new music business. observer effectsoundcloud https://www.waterandmusic.com/currents-artist-estates-lean-on-metaverse-tech-to-grow-their-audiences/ Currents: Artist estates lean on metaverse tech to grow their audiences | Water & Music Where the production and physical space limitations for this type of augmented reality inhibits scaling this type of experience to mass audiences, we can see... metaverse techcurrentsartist https://www.waterandmusic.com/music-nft-aggregators-challenge-the-streaming-status-quo/ Music NFT aggregators challenge the streaming status quo | Water & Music There is a new generation of alternative streaming and curation services being built on top of music NFTs, providing a crucial contextual and social layer on... music nftstatus quochallenge https://www.waterandmusic.com/digital-musics-new-drop-culture/ Digital music's new drop culture | Water & Music Mapping the new music business. digital musicdrop culturenew Sponsored https://www.trueamateurs.com/ True Amateurs Watch true amateur pornstars getting naked and fucking on TrueAmateurs. These sexy homemade porn videos will arouse you with the horniest amateur nymphos. https://www.waterandmusic.com/music-livestreamings-total-unaddressable-market/ Music livestreaming's total (un)addressable market | Water & Music Only 5% of the U.S. general population has attended a virtual concert or livestreamed performance in the past year, and only 5% of the U.S. general population... music livestreamingtotalun https://www.waterandmusic.com/exclusive-what-spotify-teardown-means-for-artists-fans-and-journalists/ Exclusive: What Spotify Teardown Means For Artists, Fans and Journalists | Water & Music Mapping the new music business. spotify teardownexclusivefans Sponsored https://www.milfy.com/ MILFY: Exclusive 4K Videos Featuring Stunning Mature Women MILFY showcases gorgeous, confident women in premium cinematic scenes. Discover elegant, high-quality experiences with mature stars - captured in stunning 4K... https://www.waterandmusic.com/wavelengths-001-the-state-of-music-curation-and-discovery-in-web3/ Wavelengths 001: The state of music curation and discovery in Web3 | Water & Music music curationwavelengths https://www.waterandmusic.com/inside-sony-computer-science-laboratories-vision-for-music-ai/ Inside Sony Computer Science Laboratories' vision for music AI | Water & Music Sony Computer Science Laboratories has been quietly experimenting with creative AI tools for over 35 years. Crucially, they are also one of the only music AI... sony computermusic aiinside https://www.waterandmusic.com/music-ai-database-revamp-2024/ Introducing our revamped music AI database: 130+ tools, models, and datasets | Water & Music All the information you need to navigate the music AI market — from the top applications, models, and datasets for music creation and production, to updates... music aiintroducingrevamped https://www.waterandmusic.com/request-for-support-the-unexpected-labyrinth-of-music-marketing-roi/ Request for support: The unexpected labyrinth of music marketing ROI | Water & Music Outlining the challenges we've faced in attempting to build a public database of music marketing ROI benchmarks, and what they reveal about the way the music... music marketingrequestsupport https://www.waterandmusic.com/does-spotify-want-to-be-more-like-netflix-or-like-youtube/ Does Spotify want to be more like Netflix or like YouTube? | Water & Music Mapping the new music business. spotifywantlikenetflix https://www.waterandmusic.com/music-web3-fan-journey/ Mapping the fan journey in music and Web3 | Water & Music Analyzing the fan journey in music and Web3 from project discovery to post-mint community engagement, based on interviews with 22 music NFT collectors and... fan journeymappingmusicwater https://www.lxfountain.com/ Music Water Fountain, Custom Water Feature Supplier/Company/Contractor Discover Longxin Fountain Factory, a leader in the fountain industry since 2008. Our comprehensive services include fountain design, construction, accessories... music watercustom feature https://www.waterandmusic.com/what-it-really-means-to-be-fan-first/ What it really means to be fan-first | Water & Music Connecting artists and fans is one of the most critical functions of the music industry. It’s also facing an onslaught of new challenges, as technology... really meansfirst waterfan https://www.waterandmusic.com/the-score-was-justin-biebers-first-in-game-concert-a-success/ The Score: Was Justin Bieber's first in-game concert a success? | Water & Music Justin Bieber played his first-ever in-game concert in Garena Free Fire, a battle-royale game exclusive to mobile devices, on August 27, 2022. Did it generate... justin bieberscorefirstgame https://www.waterandmusic.com/listen-unhurds-alex-brees-on-streamlining-marketing-for-independent-artists/ Alex Brees (Founder/CEO, un:hurd) on streamlining marketing for independent artists | Water & Music Last week, we were joined for a Water Cooler interview with Alex Brees, CEO of un:hurd — a platform which allows independent artists to create and... founder ceoalexbreeshurd Sponsored https://www.adulttime.com/ Unlimited Adult Movies Online | Adult Porn Time | Adult Time Adult Time is an award-winning adult porn streaming platform! Watch adult movies online and discover new series from the most popular studios in the industry! https://www.waterandmusic.com/register-now-our-new-bootcamp-on-music-marketing-and-data/ Register now: Our new bootcamp on music, marketing, and data | Water & Music A comprehensive introduction to the state of music data and the pivotal role it plays in digital music marketing — from high-level strategy and benchmarking... music marketingregisternew https://www.waterandmusic.com/from-protocols-to-people-music-nft-platforms-onboarding/ From protocols to people: A study of music NFT platforms’ onboarding strategies | Water & Music In this article, we aim to encapsulate the various strategies that music NFT platforms use to attract, onboard and retain their fans, collectors and artists in... music nftprotocolspeoplestudy https://www.waterandmusic.com/who-is-responsible-for-labeling-ai-music/ Who’s responsible for labeling AI music? | Water & Music Should it be artists, rights holders, distributors, DSPs — or some combination of them all? The answer will determine the economic value of human artistry. ai musicresponsiblelabeling https://www.waterandmusic.com/definiendo-la-propiedad-de-los-nfts-de-musica-del-mundo-digital-al-analogico/ Definiendo la propiedad de los NFTs de música, del mundo digital al analógico | Water & Music En el año 2021, los titulares acerca de los NFTs de música se han centrado en los números de sus ventas astronómicas... y la pregunta sigue latente: ¿qué... de losdel mundolapropiedad https://www.waterandmusic.com/celebrity-appeal-is-not-a-user-experience/ Celebrity appeal is not a user experience | Water & Music Mapping the new music business. user experiencewater music https://www.waterandmusic.com/discord-digest-043-major-label-dominance-of-spotify-playlists-and-10k-nft-projects/ Discord digest #043: Major-label dominance of Spotify playlists and 10k NFT projects | Water & Music Mapping the new music business. discord digestmajor label https://www.waterandmusic.com/why-a-covid-data-strategy-for-live-music-doesnt-exist-yet/ Why a COVID data strategy for live music doesn’t exist (yet) | Water & Music Mapping the new music business. data strategylive musiccovid https://www.waterandmusic.com/the-state-of-music-tech-startups-through-the-lens-of-its-top-investors/ The state of music-tech startups, through the lens of its top investors | Water & Music Mapping the new music business. music techstatestartupslens https://www.waterandmusic.com/why-music-ai-companies-are-not-flirting-with-copyright-infringement/ Why music AI companies are not flirting with copyright infringement | Water & Music After interviewing several music AI startup founders, key differences have emerged in how music AI companies are building out their tech stacks compared to... music aicompaniesflirting https://www.waterandmusic.com/the-music-business-rectangle-a-new-framework-for-rethinking-power-in-the-music-industry/ The Music Business Rectangle: A new framework for rethinking power in the music industry | Water &... Mapping the new music business. music businessrectanglenew https://www.waterandmusic.com/music-nft-market-update-march-2021/ Music NFT market update, March 2021 | Water & Music Mapping the new music business. market update marchmusic nft https://www.waterandmusic.com/the-music-metaverse-is-not-free-from-red-tape/ The music metaverse is not free from red tape | Water & Music Mapping the new music business. red tapemusicmetaversefree https://www.waterandmusic.com/the-shape-of-web3-music-communities/ The shape of Web3 music communities: Internet forums with a shared bank account | Water & Music Mapping the new music business. music communitiesshapeforums https://www.waterandmusic.com/music-nft-sales-in-2021-what-we-learned/ Music NFT sales in 2021: What we learned | Water & Music music nftsaleslearnedwater https://www.waterandmusic.com/the-most-active-venture-capital-firms-in-music-2020/ The startups trying — and failing? — to disrupt booking agents | Water & Music Mapping global investment activity in music and tech, featuring detailed sections on startup funding rounds, investor profiles, new funds, and exits. startupstryingfailingdisrupt https://www.waterandmusic.com/week-in-music-tech-crypto-oct-29/ The week in music, tech and crypto: UnitedMasters' new cash, new music DAOs and more | Water &... Mapping the new music business. music techweekcryptonew https://www.waterandmusic.com/analyzing-fan-sentiment-of-music-nft-drops/ Analyzing fan sentiment of music NFT drops | Water & Music Mapping the new music business. music nftanalyzingfandrops https://www.waterandmusic.com/five-takeaways-from-tinashes-first-virtual-concert/ Five takeaways from Tinashe's first virtual concert | Water & Music Mapping the new music business. five takeawaysfirst virtual https://www.waterandmusic.com/new-data-sheds-light-on-the-realities-of-artist-management/ New data sheds light on the realities of artist management | Water & Music Mapping the new music business. new datasheds lightrealities https://www.waterandmusic.com/starter-pack-music-in-virtual-worlds/ Starter Pack: Music in virtual worlds | Water & Music Music’s potential in virtual worlds is much more than just a game. starter pack musicvirtual https://usersporn.com/videocat/cats/music-videos-water/ Music videos & Water Porn Videos – UsersPorn music videoswaterporn https://www.waterandmusic.com/downtown-music-holdings-now-owns-four-music-distributors-whats-next/ Downtown Music Holdings now owns four music distributors. What's next? | Water & Music Mapping the new music business. downtown musicholdingsowns https://www.waterandmusic.com/confluence-2024-recap-music-ai-marketing/ What industry pros really want from AI: Takeaways from Confluence 2024 | Water & Music From text-to-audio and voice cloning to AI-driven marketing and data insights — here’s how music pros at our Confluence workshop are actually navigating... industry prosreally wantai https://www.waterandmusic.com/the-gamification-of-the-global-music-business/ The gamification of the global music business | Water & Music Mapping the new music business. global musicgamificationwater https://www.waterandmusic.com/what-musicians-really-want-from-creative-ai-tools/ What musicians REALLY want from creative AI tools | Water & Music Hint: Yes, it really is about the music. really wantcreative aitools https://www.waterandmusic.com/tunecore-ai-music-distribution/ Andreea Gleeson (CEO, TuneCore) on music distribution in an AI-first world | Water & Music TuneCore has become one of the most vocal music-industry stakeholders when it comes to AI, taking a stance that is equal parts proactive and cautious. music distributionandreeaceo https://www.waterandmusic.com/the-democratization-of-record-label-advances-full-article/ The democratization of record-label advances | Water & Music Mapping the new music business. record label advanceswater https://www.waterandmusic.com/introducing-our-new-bootcamp-on-global-music-rights/ Introducing our new bootcamp on global music rights | Water & Music We're thrilled to announce that we've teamed up with experts around the world to create our third educational offering: A bootcamp on global music rights. global musicrights waternew https://www.waterandmusic.com/why-have-we-heard-so-little-about-spotifys-artist-donation-links/ Why have we heard so little about Spotify's artist donation links? | Water & Music Mapping the new music business. heardlittlespotify https://www.waterandmusic.com/building-a-new-ai-music-format-with-bronze-ceo-lex-dromgoole/ Building a new AI music format, with Bronze CEO Lex Dromgoole | Water & Music I think we need to move beyond recordings. 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Mapping the new music business. band aidcreate musicbeyond https://www.waterandmusic.com/starter-pack-music-ai-deepfakes/ Starter Pack: Music AI deepfakes | Water & Music How deepfake songs actually work, how we got here, and what kinds of battles to expect moving forward. starter pack musicaideepfakes https://www.waterandmusic.com/the-score-more-game-studios-experimenting-with-virtual-k-pop-groups/ The Score: More game studios experimenting with virtual K-pop groups | Water & Music game studiosk popscorevirtual https://www.waterandmusic.com/music-dao-deep-dives-pt-2-sones-vision-for-public-music-goods/ Music DAO Deep Dives, Pt. 2: Sone’s vision for public music goods | Water & Music Sone is a music DAO spun off from the longstanding indie record label Topshelf Records. The ultimate vision for Sone is not necessarily to build a Web3 label,... music dao deepdives ptvision https://www.waterandmusic.com/structuring-law-web3-music-modular-nft-contract-framework/ Structuring the law around Web3 music: A new modular music NFT contract framework | Water & Music This project began as an effort to create a simple music NFT contract template, as a follow-up to our high-level research from Season 1 on issues facing the... structuringlawaroundmusicnew https://www.waterandmusic.com/music-tech-funding-takes-a-hit-in-2020/ Music-tech funding takes a hit in 2020 | Water & Music Mapping the new music business. music techfundingtakeshit https://www.watertower-music.com/ Water Tower Music Feb 7, 2026 - WaterTower Music, Warner Bros.' in-house music label, was launched in January 2010 as a reimagining and rebranding of New Line Records water towermusic https://www.waterandmusic.com/8-of-the-corporate-music-c-suite-is-black/ 8% of the corporate music C-suite is Black | Water & Music Mapping the new music business. corporate musicsuiteblack https://www.waterandmusic.com/agile-research-how-we-put-together-stream-season-1/ Agile research: How we put together $STREAM Season 1 | Water & Music Lifting the veil on our process of putting together $STREAM Season 1 and highlighting what did — and didn’t — work about our highly emergent, agile... put togetherstream season https://www.waterandmusic.com/gen-zs-take-on-the-future-of-new-music-discovery/ Gen Z’s take on the future of new music discovery | Water & Music Mapping the new music business. new musicgentakefuture https://www.waterandmusic.com/what-google-v-oracle-means-for-the-music-industry/ What Google v. 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New platforms are launching weekly to help artists leverage NFTs, social tokens... artists waterstatemusictools https://www.waterandmusic.com/how-mexicos-yo-telco-puts-a-new-spin-on-music-telco-partnerships/ How Mexico’s YO Telco puts a new spin on music/telco partnerships | Water & Music Mapping the new music business. yotelcoputsnewspin https://www.waterandmusic.com/modern-day-fan-forums-the-renaissance-in-online-music-communities/ Modern-day fan forums: The renaissance in online music communities | Water & Music Next-gen ventures such as the metaverse, interactive livestreaming, and chat apps want to re-center the music industry around fans — a move that could make... modern dayfan forumsonline https://www.mnrk.com/press-room/2025/10/jaz-karis-makes-waves-with-new-ep-loud-in-the-water-out-today/ JAZ KARIS MAKES WAVES WITH NEW EP “LOUD IN THE WATER” — OUT TODAY! – MNRK Music... makes wavesnew epjazkarisloud https://www.waterandmusic.com/starter-pack-digital-music-curation/ Starter Pack: Digital music curation | Water & Music If the music industry is an orchestra, curation is like its conductor — arranging and guiding otherwise disparate artists, scenes, and styles into a... starter packdigital music https://musicalwanderings.com/item/above-the-water/ Above the Water (Royalty-Free Relaxing Ambient Music) relaxing ambient musicwater https://www.waterandmusic.com/breaking-down-the-music-ai-tech-stack/ Breaking down the music AI tech stack | Water & Music Last week, our community got an inside look at bleeding-edge music AI tools from Harmonai, the open-source music AI arm of Stability.ai, and Pollinations, a... music aitech stackbreaking https://www.waterandmusic.com/starter-pack-emerging-tech-independent-artists/ Starter Pack: The Emerging Tech Guide for Independent Artists | Water & Music A free playbook for artists and their teams seeking to incorporate Web3, AI, and the metaverse more strategically into their careers. independent artists waterpack https://www.waterandmusic.com/music-workflow-and-collaboration-apps/ The state of music workflow and collaboration apps | Water & Music A list of tools for the COVID-19 remote work era, addressing challenges in collaborative music production, file sharing, metadata management, and workflow... collaboration appsstatemusic https://www.waterandmusic.com/what-stems-upheaval-reveals-about-music-distributions-new-middle-tier/ What Stem’s upheaval reveals about music distribution’s new middle tier | Water & Music Mapping the new music business. middle tierupheavalrevealsnew https://www.waterandmusic.com/9-design-principles-for-a-musical-metaverse/ 9 design principles for a musical metaverse | Water & Music A set of nine artist- and fan-centric design principles for building the next generation of musical metaverse experiences. design principleswater music https://www.waterandmusic.com/why-hollywoods-infiltration-of-silicon-valley-matters/ Why Hollywood's infiltration of Silicon Valley matters | Water & Music Mapping the new music business. silicon valleyhollywoodwater https://www.waterandmusic.com/how-music-professionals-use-data-to-market-new-releases/ How music professionals use data to market new releases | Water & Music Mapping the new music business. music professionalsuse data