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https://www.coca-colacompany.com/about-us/history/new-coke-the-most-memorable-marketing-blunder-ever New Coke: The Most Memorable Marketing Blunder Ever? On April 23, 1985, The Coca-Cola Company took arguably the biggest risk in consumer goods history. Check out this story and more news from The Coca-Cola... new cokethe mostmemorablemarketingblunder https://www.marketingdive.com/news/coca-cola-orange-ice-cream-truck-campaign/739490/ Coke rolls out an ice cream truck to boost new orange cream flavor | Marketing Dive Soundtracked by Mariah Carey’s “Fantasy,” ads for the latest launch tap into childhood nostalgia. ice cream truck