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https://www.videogameschronicle.com/news/microsoft-claims-new-gaming-ceo-killed-this-is-an-xbox-campaign-because-it-didnt-feel-like-xbox/
Microsoft claims new gaming CEO killed This is an Xbox campaign ‘because it didn’t feel like Xbox’...
Mar 30, 2026 - Asha Sharma is leading a ‘brand reset’, according to the company…
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https://www.videogameschronicle.com/news/we-need-to-draw-lines-on-what-we-dont-do-xbox-isnt-enforcing-the-use-of-ai-new-gaming-ceo-says/
‘We need to draw lines on what we won’t do’: Xbox isn’t enforcing the use of AI, new gaming CEO...
Feb 25, 2026 - Despite previously heading Microsoft’s CoreAI, Asha Sharma says care must be taken with the tech…
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https://techcrunch.com/2026/02/21/microsofts-new-gaming-ceo-vows-not-to-flood-the-ecosystem-with-endless-ai-slop/
Microsoft’s new gaming CEO vows not to flood the ecosystem with ‘endless AI slop’ | TechCrunch
Feb 23, 2026 - Is Microsoft's gaming division doubling down on AI?
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