https://www.kellogg.northwestern.edu/academics-research/research/detail/1978/tracker-an-early-test-market-forecasting-and-diagnostic-model/
Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning | Kellogg...
A new product forecasting model is described which uses survey data (not panel data) to predict year-end test market sales from early test market results...
new product planningtest markettrackerearlyforecasting