Sponsor of the Day:
Jerkmate
https://nrf.com/blog/small-retailers-react-threat-new-tariffs
NRF | Small retailers react to threat of new tariffs
Worries include increased costs, procurement challenges and store closures
nrf smallnew tariffsretailersreactthreat
https://nrf.com/blog/small-retail-business-spotlight-february-2026
NRF | Small Retail Business Spotlight: February 2026
Proof Culture founder on overcoming challenges in a fast-changing market
nrf small retailbusiness spotlightfebruary 2026
https://nrf.com/membership/committees-and-councils/small-business-retail-council
NRF | Small Business Retail Council
nrf smallbusiness retailcouncil
https://nrf.com/forms/small-retail-businesses/small-retail-business-inquiry-form
NRF | Small Retail Business Inquiry Form
nrf small retailbusiness inquiryform
https://nrf.com/blog/small-retail-business-spotlight-january-2026
NRF | Small Retail Business Spotlight: January 2026
Jøyus Founder and CEO Jessica Selander on the inspiration behind her non-alcoholic wine company
nrf small retailbusiness spotlightjanuary 2026
https://nrf.com/resources/center-small-retail-businesses/small-retail-business-insights
NRF | Small Retail Business Insights
nrf small retailbusiness insights