https://ppc.land/numbereight-finds-ip-targeting-misreads-fashion-battle-audience-by-31-points/
NumberEight finds IP targeting misreads Fashion Battle audience by 31 points
Sep 25, 2026 - Household level IP data pegged one game 51% female; NumberEight's ID-less model measured 82%. The gap raises questions for every planner buying on IP alone.
ip targetingnumbereightfindsmisreadsfashion