https://www.therecord.com/politics/federal/when-one-small-bite-for-branding-becomes-one-giant-stumble-for-mcdonalds-digital-marketing/article_eb645b33-d816-57c8-9245-b4427c512b8e.html
One small bite for branding, one giant bleep for marketing
Mar 17, 2026 - McDonald's CEO Chris Kempczinski's much mocked and memed Instagram taste test of the Big Arch, writes Eric Blais, isn't the first time a company has stumbled...
one small bitebrandinggiantbleepmarketing