https://www.kellogg.northwestern.edu/academics-research/research/detail/2025/parallel-experimentation-and-competitive-interference-on-online-advertising-platforms/
Parallel Experimentation and Competitive Interference on Online Advertising Platforms | Kellogg...
This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers...
online advertising platformsparallelexperimentationcompetitiveinterference