https://www.onmitsu.co.jp/en/insights/trade-shows-are-still-the-front-door-to-japanese-b2b/
Trade shows are still the front door to Japanese B2B | Onmitsu Japan Desk
Cold approaches fail partly because you are entering through a door Japanese B2B does not use. Why exhibitions solve the introduction problem, why attending...
the front doortrade showsstilljapaneseonmitsu