https://www.iab.com/news/iab-releases-opendirect-1-0-for-public-comment-of-specification-that-provides-publishers-greater-control-in-packaging-buying-and-selling-premium-inventory-through-programmatic/
AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry...
public commentiabreleasesopendirectspecification