https://www.retaildive.com/news/reis-4th-optoutside-includes-1m-for-research/540354/
The outdoor retailer is partnering with the University of Washington to launch a center dedicated to researching how time spent in the outdoors impacts health.
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https://www.mediapost.com/publications/article/265611/reis-brilliant-optoutside-campaign-lands-on-twit.html
REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List - 01/06/2016
reibrilliantoptoutsidecampaignlands
https://www.kqed.org/news/11186440/optoutside-your-guide-to-free-state-parks-on-blackfriday
On #BlackFriday, where else would you want to go but to a free state park? We help you find some great trails.
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https://sustainablebrands.com/read/third-year-of-rei-s-optoutside-movement-gives-the-power-to-the-people
With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its em...
third yearreioptoutsidemovementgives