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https://swoop.com/blog/reaching-hcp-audiences-recently-ordering-tests-increases-script-lift-by-31/ Reaching HCP Audiences Recently Ordering Tests Increases Script Lift by 31% - Swoop Apr 23, 2025 - An oncology treatment wanted to influence decision-makers upstream by increasing brand awareness during tumor screening. Swoop executed a trigger-based... hcp audiences ordering tests https://www.hks.harvard.edu/publications/variation-batch-ordering-imaging-tests-emergency-department-and-impact-care-delivery Variation in batch ordering of imaging tests in the emergency department and the impact on care... Objectives: To examine heterogeneity in physician batch ordering practices and measure the associations between a physician's tendency to batch order imaging... https://www.cms.gov/research-statistics-data-and-systems/statistics-trends-and-reports/reports/research-reports-items/cms1208044 Profiling Physician Ordering of Selected Imaging Tests for Medicare Beneficiaries | CMS imaging tests for medicare profiling physician ordering