https://www.dnaindia.com/analysis/column-ott-players-will-be-as-big-as-the-indian-film-industry-2729003
OTT players will be as big as the Indian film industry
Earlier, YouTube was the only name Indians could think of when they wanted to watch videos online. Otherwise, users would mainly visit Torrent Sites to watch...
ott playersthe indianbigfilmindustry
https://digiday.com/media/video-briefing-hulus-the-ott-ad-giant-but-other-players-are-emerging/
Video Briefing: Hulu's the OTT ad giant, but other players are emerging - Digiday
Mar 15, 2023 - Hulu captures a majority of the ad spend going toward OTT platforms, but other players ranging from Roku to streaming TV services, are rising.