https://www.engadget.com/2012-11-05-iphone-owner-loyalty-declines-for-first-time-ever.html
iPhone owner loyalty declines for first time ever
Nov 5, 2012 - Research firm Strategy Analytics reports that for the first time in its existence, user loyalty has dropped for Apple's iPhone. According to its numbers, 88...
owner loyaltyfirst timeiphonedeclinesever
https://appleinsider.com/articles/18/04/18/apples-iphone-holds-crown-for-owner-loyalty-as-samsung-retains-lead-in-us-smartphone-activations
Apple's iPhone holds crown for owner loyalty, as Samsung retains lead in U.S. smartphone...
Despite the Apple loyalty hitting a high, the March launch of the Galaxy S9 and S9+ helped propel Samsung ahead of Apple in U.S. smartphone activations during...