Robuta

Discover why traditional attribution fails and incrementality wins in performance marketing with insights from YouAppi and guest contribution by INCRMNTAL.

We polled 2,000+ mid-market marketers, then compiled the habits and strategies of top-performers to create a blueprint for driving revenue.

In part 3 of her blog series on branding versus performance, brand strategist Wendy Bolhuis takes you through seven advertising tips that will save your brand...

Nov 30, 2025 - B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of their investments

Nov 17, 2025 - This is where media buying plays a key role. And now, artificial intelligence (AI) is changing the way media buying works.

Jan 3, 2024 - Elisa currently works as an Enterprise AE at Liftoff, helping companies meet performance goals through programmatic marketing. Previous to her role at Liftoff,...

Nov 12, 2025 - The composable CDP and AI decisioning platform is introducing purpose-built AI agents to help marketers accelerate their research and campaigns, powered by...

PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide algorithms

Nov 19, 2025 - For years, platforms like Meta and Google have trained performance marketers to chase the most measurable click, the fastest conversion, and the highest...

Oct 17, 2025 - The impact of tightening marketing budgets with intensifying competition has decision makers exploring new ways to maximize engagement.