https://www.demandbase.com/dbtv/highway-to-sell/understanding-pain-points-ft-phil-m-jones/
Understanding Pain-Points (ft. Phil M. Jones) | Demandbase
Sep 27, 2024 - Proving your solution is "The One" is hard when you can't pinpoint a problem it can solve at scale.
phil m jonesunderstanding painpointsftdemandbase