https://www.modernretail.co/operations/popflexs-cassey-ho-is-taking-dupes-of-her-viral-skort-and-turning-them-into-diy-fashion-kits/
Popflex's Cassey Ho takes on dupe culture with a new DIIY fashion kit
Jan 29, 2026 - Popflex founder Cassey Ho is launching an upcycling project that repurposes seized dupe skorts into DIY fashion kits.
https://staging.modernretail.co/technology/after-a-taylor-swift-viral-lift-popflex-faces-off-against-ai-enabled-counterfeits-on-amazon-tiktok/
Popflex faces off against AI counterfeits on Amazon & TikTok
May 10, 2024 - Popflex sold out of its pirouette skort after Taylor Swift wore it, leading to AI counterfeit listings that ripped off marketing and IP.
against aion amazonpopflexfacescounterfeits