https://clickz.com/the-case-for-a-new-type-of-premium-programmatic/32302/
The Case for a New Type of Premium Programmatic - ClickZ
Jul 23, 2019 - Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem.
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https://www.adexchanger.com/publishers/the-guardians-programmatic-plans-are-aimed-at-performance-first-premium-second/
The Guardian's Programmatic Play: Performance First, 'Premium' Second | AdExchanger
Dec 9, 2013 - Just over two months ago, UK-based news outlet The Guardian unveiled the biggest step it has taken after four years of operating in the programmatic space: it...
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https://www.mediapost.com/publications/article/223784/kantar-media-adds-hub-for-media-planners-seeking.html
Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory 04/17/2014
Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory - 04/17/2014