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https://www.thewrap.com/amazon-studios-jen-salke-on-film-strategy-late-night-honey-boy/
Amazon Studios Boss Jen Salke Gives a Primer on Amazon's Film Strategy - It's About Prime - TheWrap
Sep 28, 2019 - "We don't evaluate our movie performance based on theatrical tickets sold," Salke said
https://digiday.com/podcasts/how-wirecutters-social-strategy-led-to-increased-prime-day-affiliate-revenue/
How Wirecutter's social strategy led to increased Prime Day affiliate revenue - Digiday
Jul 25, 2023 - Wirecutter's overall earnings from Prime Day-related content increased by "high double-digits" year over year, in part due to a prioritization of social media...