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https://digiday.com/media-buying/rising-demand-for-principal-media-buying-underpins-wpps-turnaround-plan/ Rising demand for principal media underpins WPP turnaround plan Feb 26, 2026 - The agency giant is retooling its business to make better use of its collective tonnage in media, creative and tech. rising demandprincipal mediaturnaround planunderpinswpp https://www.adweek.com/agencies/principal-media-is-changing-the-agency-model-whether-we-like-it-or-not/ Principal Media Is Changing the Agency Model—Whether We Like It or Not Mar 25, 2026 - Principal media is reshaping the economics and the trust dynamics of our business. principal mediachangingagencylike https://www.thedrum.com/opinion/nick-manning-will-the-ad-industry-continue-to-poison-itself-with-principal-media Nick Manning: Will the ad industry continue to poison itself with principal media? | The Drum nick manningad industryprincipal mediacontinuepoison https://digiday.com/media-buying/be-an-engineer-to-understand-the-engine-why-consultant-nick-manning-thinks-principal-media-is-anti-marketer/ Nick Manning on why he thinks principal media is anti-marketer Mar 25, 2026 - Nick Manning, an expert at the heart of Foster-WPP case, argues principal-based media tensions could hold group's recovery back. nick manningprincipal mediathinksantimarketer https://digiday.com/media-buying/wtf-is-principal-media/ WTF is principal media? - Digiday May 27, 2024 - The use of principal media is on the rise, notably by the agency holding companies, which are looking for profit wherever they can find it. But how do clients... principal mediawtfdigiday https://mumbrella.com.au/the-answer-to-the-principal-media-question-is-governance-919393 The answer to the principal media question is governance - Mumbrella Apr 2, 2026 - I don’t know if you’ve noticed, but everyone in our industry seems to be talking about the same thing.Flawed structures. Misaligned incentives. Conflicts of... principal mediaanswerquestiongovernancemumbrella https://www.adweek.com/agencies/principal-media-is-changing-the-agency-model-whether-we-like-it-or-not/?itm_source=parsely-api&itm_source=homepage&itm_medium=most-shared-center&itm_campaign=5 Principal Media Is Changing the Agency Model—Whether We Like It or Not Mar 25, 2026 - Principal media is reshaping the economics and the trust dynamics of our business. principal mediachangingagencylike https://www.adweek.com/agencies/principal-media-is-changing-the-agency-model-whether-we-like-it-or-not/?itm_source=parsely-api Principal Media Is Changing the Agency Model—Whether We Like It or Not Mar 25, 2026 - Principal media is reshaping the economics and the trust dynamics of our business. principal mediachangingagencylike https://www.deloitte.com/us/en/about/people/profiles.danny-ledger%2B79dd24d6.html Danny Ledger, Principal – Consulting | Deloitte US | Telecom, media, and entertainment leader |... consulting deloitte ustelecom mediadannyledgerprincipal