https://www.bain.com/insights/most-loved-private-label-brands-in-fresh-and-perishable-food-snap-chart/
Texas grocer H-E-B tops our second ranking of US own-label brands.
private label brandslovedfreshperishable
https://www.ama.org/2023/11/07/should-national-brand-manufacturers-enter-the-intensely-competitive-private-label-business/
Weighing the Pros and Cons: National Brands in the Private Label Market - American Marketing Association
national brandsweighingprosconsprivate