https://www.kantar.com/en-cn/expertise/advertising-media-pr/programmatic-activation
Reach your target market, according to their purchase behaviour, media exposure and other properties.
programmatic activation
https://iabeurope.eu/google-mobile-programmatic-activation-allows-michelin-and-mec-to-extend-reach/
Michelin, and their agency MEC, wanted to drive product awareness of CrossClimate and did so through mobile programmatic activation. Video available HERE.
google mobileprogrammatic activationallowsmichelinmec