https://www.emarketer.com/content/openx-adds-apis-give-programmatic-buyers-more-control
OpenX adds APIs to give programmatic buyers more control
Jan 6, 2026 - New APIs let brands blend their own data with supply insights, enabling real-time, customized ad decisioning.
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https://www.alkimi.org/news/programmatic-buyers-reduce-intermediaries
How Programmatic Buyers Can Reduce Intermediaries in Their Supply Chain — Alkimi
Sep 21, 2026 - The three-step approach to supply chain reduction: audit the current supply path, identify which inventory justifies direct bilateral deals, and build the...
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https://zenonwholesaledigitalmarketing.com/maximizing-roi-a-comprehensive-guide-to-programmatic-media-buyers-and-advanced-strategies-for-digital-advertising-success/
Maximizing ROI: A Comprehensive Guide to Programmatic Media Buyers and Advanced Strategies for...
Discover the essential strategies and tips in our comprehensive Media Buying guide, designed to boost your advertising ROI and campaign success. Learn best...
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