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https://www.self.com/story/coco-gauff-protein-smoothie-us-open
Coco Gauff on Protein-Maxxing, Her First Labubu, and Dressing Up for the US Open | SELF
Aug 21, 2025 - “They're cute, but also ugly at the same time,
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https://www.ama-assn.org/public-health/prevention-wellness/7-things-patients-should-know-about-protein-maxxing
7 things patients should know about protein maxxing | American Medical Association
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https://www.iheart.com/podcast/1119-health-vs-hype-with-the-a-329292630/episode/protein-maxxing-what-social-media-gets-rightand-wrong-330164024
Protein-Maxxing: What Social Media Gets Right…and Wrong Health vs Hype with the American Medical...
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https://www.digitaljournal.com/life/in-the-online-maxxing-era-whats-the-deal-with-fiber-and-protein/article
In the online 'maxxing' era, what's the deal with fiber and protein? - Digital Journal
Apr 6, 2026 - These viral diet trends rooted in extreme optimization are impacting how people eat and what companies sell -- but are they actually healthy?
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https://www.rnz.co.nz/life/wellbeing/in-the-online-maxxing-era-what-s-the-deal-with-fiber-and-protein
In the online 'maxxing' era, what's the deal with fibre and protein? | RNZ
These viral diet trends rooted in extreme optimisation are impacting how people eat and what companies sell - but are they actually healthy?
onlinemaxxingeradealfibre
https://www.foodnavigator.com/Article/2025/11/06/protein-and-fibre-maxxing-over-consumers-diversify-diets/
Protein and fibre maxxing over: Consumers diversify diets
Nov 6, 2025 - Consumers are predicted to move away from
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