https://pubmatic.com/blog/the-truth-about-4-server-side-wrapper-myths/
As header bidding tactics continue to evolve, "server-side" or "server-to-server" wrappers are the latest topic to dominate ad decisioning discussions.
programmatic buyingpubmatic blogsellinginsights
https://pubmatic.com/blog/project-flash-optimizing-workflows-with-advanced-automation/
The outcome has been remarkable, reducing automation execution time from 48 hours to one hour, resulting in accelerated release signoffs. The implementation of...
advanced automationpubmatic blogprojectflashoptimizing
https://pubmatic.com/blog/2015s-momentous-mobile-milestones/
Discover helpful tips and educational blog posts with programmatic buying and selling insights for publishers and demand partners, written by industry experts.
programmatic buyingpubmatic blogsellinginsights
https://pubmatic.com/blog/header-bidding-can-it-be-contained/
Header wrapping technology needs to not only provide a container for all header tags, but also be easy-to-use for publishers.
programmatic buyingpubmatic blogsellinginsights
https://pubmatic.com/blog/why-traffic-shaping-is-key-to-success-for-ctv-buyers-and-publishers/
Learn about PubMatic's cutting edge platforms. With cutting edge machine learning engineering teams, control over our infrastructure, significant investments...
traffic shapingkeysuccessctvbuyers
https://pubmatic.com/blog/event_advertising_week_japac_2020/
If you missed our panel discussion, "What's Next For OTT? The Future of Programmatic Video" at Advertising Week JAPAC 2020, click here for the recording!
event advertisingpubmatic blogweekjapac