https://blog.google/products-and-platforms/products/ads/new-innovations-remove-friction-discovering-products-store-and-online/
Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace.
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https://www.ietf.org/blog/aiming-standardized-high-quality-royalty-free-video-codec-remove-friction-video-over-internet/
The NETVC working group aims to create a video codec that can be used in open-source software, in addition to proprietary software and hardware encoders.
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