https://www.blueoceanstrategy.com/authors/
Chan Kim & Renee Mauborgne: Authors of Blue Ocean Strategy, Beyond Disruption & Blue Ocean Shift
Jul 6, 2026 - INSEAD Professors W. Chan Kim and Renee Mauborgne authored Blue Ocean Strategy in 2005, based on their over decade-long research spanning more than a hundred...
blue ocean strategyrenee mauborgne