Sponsor of the Day:
Jerkmate
https://www.marketingdive.com/news/cbs-nearly-sold-out-of-super-bowl-ad-inventory-per-media-report/591483/
CBS nearly sold out of Super Bowl ad inventory, per media report | Marketing Dive
The relatively well-selling spots suggest marketers aren't especially concerned about the pandemic forcing an outright cancellation of the big game.
super bowl adreport marketing divenearly soldcbsinventory
https://www.marketingdive.com/news/sensor-tower-state-of-mobile-report-generative-ai/737962/
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report | Marketing Dive
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
generative ai appsreport marketing diveconsumer spendhit nearly1 1b
https://www.marketingdive.com/news/advertising-growth-resilient-in-face-of-tariff-ai-disruption-report/807275/
Advertising growth resilient in face of tariff, AI disruption: report | Marketing Dive
WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.
report marketing diveadvertising growthai disruptionresilientface