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https://economictimes.indiatimes.com/magazines/brand-equity/going-greedy-will-roohafzas-new-campaign-get-the-fizz-back/articleshow/51408413.cms
Going Greedy: Will RoohAfza's new campaign get the fizz back? - The Economic Times
RoohAfza launches its most ambitious campaign yet. Will the heritage brand reclaim its mojo?