Sponsor of the Day:
Jerkmate
https://www.sportsbusinessjournal.com/sb-blogs/newsletter-marketing/2026/03/11/
SBJ Marketing: Behind Wasserman’s rebrand
This week's SBJ Marketing features an interview with The Team's Elizabeth Lindsey, Global President, Brands and Properties, on the agency's rebrand from...
sbj marketingbehindrebrand
https://www.sportsbusinessjournal.com/sb-blogs/newsletter-marketing/2026/03/04/
SBJ Marketing: Octagon flexes at World Cup
The March 4, 2026, SBJ Marketing covers Octagon's plans for its eight clients who sponsor the FIFA Men's World Cup, Invisalign renewing its deal with the NFL...
sbj marketingworld cupoctagonflexes
https://www.sportsbusinessjournal.com/sb-blogs/newsletter-marketing/2026/03/18/
SBJ Marketing: Sprite’s return to basketball deepens with Globetrotters
The March 18, 2026, SBJ Marketing reports on Sprite becoming the presenting sponsor for the Harlem Globetrotter's North American Tour, French firm SSM taking a...
sbj marketingreturnbasketballdeepensglobetrotters
https://www.sportsbusinessjournal.com/sb-blogs/newsletter-marketing/2026/03/25/
SBJ Marketing: T-Mobile’s ‘robo ump’ deal finally paying off
The March 25, 2026, SBJ Marketing newsletter covers T-Mobile finally executing on its ABS sponsorship in MLB, three years after making it; why MLB is so...
sbj marketingfinally payingdeal