https://perion.com/glossary/second-party-data/
Second Party Data - Perion
Data collected directly from a partner that owns it. It refers to a partner's first-party data that an advertiser gets permission to use. This is distinct from...
second party dataperion
https://digiday.com/sponsored/marketers-are-in-a-recession-now-what/
As revenue falls short, marketers are forging second-party data partnerships - Digiday
May 12, 2020 - From retail to CPG to airlines, as marketers face vanishing revenue in an upended market, some are securing new partnerships for second-party data solutions.
second party data
https://www.mediapost.com/publications/article/340099/is-second-party-data-even-a-thing.html?edition=
Is Second-Party Data Even A Thing? 08/30/2019
Is Second-Party Data Even A Thing? - 08/30/2019
second party dataeventhing