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Notes from Google Search Central's SEO Office Hours sessions relating to mobile websites and SEO best practices for mobile.

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Everything you need to know about duplicate content issues on your website — actionable SEO tips collected from Google's 'SEO Office Hours' sessions.

The disallow directive (added within a website's robots.txt file) is used to instruct search engines not to crawl a page on a site. This will normally also...

Anchor text is the text shown for clickable links, this is useful for users, to inform them of the content being linked to, as well as to indicate to search...

Search engines treat JavaScript content on a website different to typical HTML content and will render it separately. As the use of JavaScript on the web...

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Thin content is defined as web pages that provide little or no value to site visitors. How does thin content impact your site's search results? Learn SEO best...

A repository of SEO knowledge relating to website migrations. Notes compiled from years of Google Search Central's SEO Office Hours sessions.

Before a page can be indexed, and therefore appear within search results, it must be crawled by search engine crawlers, like Googlebot. There are many things...

Different from traditional SEO, local search is the practice of optimizing a website for local audiences. To find out more about local SEO, together with best...

An important element of international SEO is about ensuring websites are successfully targeting the intended language and providing a positive user experience...

With importance being placed on mobile-first indexing in search engines, ensuring a website is mobile-friendly and provides a positive experience is essential.

Canonicalization is a method used to help prevent duplicate content issues and manage the indexing of URLs in search engines. Using canonicals appropriately...

Expired content relates to content on a site which has an expiration date, where it is no longer useful for visitors. This may be past events or products which...

Embedded content relates to any content which has been added to a website from another source, for example; images and videos. It is important to follow...

Thin content is defined as web pages that provide little or no value to site visitors. How does thin content impact your site's search results? Learn SEO best...

Dynamic serving occurs when the server responds with a different HTML or CSS file dependent on the user agent accessing the site. Ideal for mobile devices,...