https://www.shiftcomm.com/thinking/best-practices-finding-public-relations-opportunities-dont-news
Best Practices for Creating PR Opportunities When You Don’t Have News — SHIFT Communications
Most days, you're a pitching machine. But every now and again there is a lull in new happenings. What then? Here's how to find your next PR opportunities.
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https://www.shiftcomm.com/work/lever-earning-top-attention-on-hiring
SHIFT Communications for Lever - Earning Top Attention on Hiring
SHIFT helped recruiting technology upstart Lever take a leadership position through on-message media coverage.
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https://www.shiftcomm.com/thinking/getting-ink-through-rapid-response
Getting Ink through Rapid Response — SHIFT Communications
Implementing a rapid response program has the ability to boost media relations and establish your industry leaders as experts.
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https://www.shiftcomm.com/thinking/business-leverage-facebook-live
Should Your Business Leverage Facebook Live? — SHIFT Communications
The rise of live video is no secret, and can be crucial for marketers. Here are the number one reasons why your brand must be leveraging Facebook Live.
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https://www.shiftcomm.com/newsfeed/technology-can-help-seniors-age-in-place-and-stay-healthier-longer
Technology Can Help Seniors Stay Healthier Longer — SHIFT Communications Client Coverage
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https://www.shiftcomm.com/thinking/secret-to-becoming-trusted-pr-professional
The secret to becoming a trusted PR professional — SHIFT Communications
Learn 3 simple steps to building your reputation and becoming a trusted public relations professional.
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https://www.shiftcomm.com/thinking/share-data-better-pr-program
What Data to Use For Better PR Program — SHIFT Communications
What data and systems should you share with your data-driven PR agency? Find out what - and why!
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https://www.shiftcomm.com/thinking/one-way-increase-word-of-mouth-marketing-47
One way to increase word of mouth marketing by 47% — SHIFT Communications
Sharing isn't just caring - sharing is a powerful new way to engage word of mouth marketing. See how to grow your word of mouth up to 47%!
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https://www.mtlc.co/author/theresamasnik/
Theresa Masnik, Account Director, Healthcare, SHIFT Communications, Author at Mass Tech Leadership...
See all posts and publications from Theresa Masnik, Account Director, Healthcare, SHIFT Communications on the MTLC site
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https://www.shiftcomm.com/thinking/ai-marketing-strategy-pr-dos-and-donts-for-ai-startups-companies
AI Marketing Strategy: PR Dos & Don’ts For AI Startups & Tech Companies — SHIFT Communications
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Camsoda AI: AI Girlfriend App for Chatting, Photos, and Voice
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https://www.shiftcomm.com/thinking/how-should-you-handle-the-new-ftc-social-media-regulations
How should you handle the new FTC social media regulations? — SHIFT Communications
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https://www.shiftcomm.com/thinking/ai-tech-communications-takeaways-from-techcrunch-disrupt-axios-ai-summit
AI Tech PR: How To Develop a Narrative & Why PR Matters — SHIFT Communications
In the crowding AI technology market, a minimal viable product isn't enough. The real differentiator is in narrative and PR storytelling.
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https://www.shiftcomm.com/thinking/no-news-no-problem-keep-steady-media-relations-drumbeat
No News, No Problem: How to Keep a Steady Media Relations Drumbeat — SHIFT Communications
Learn four great ways to keep the media relations efforts going even when there is no news or it is one of those sluggish times.
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https://www.shiftcomm.com/thinking/planning-newsworthy-2014-read
Planning on Being Newsworthy in 2014? Read This. — SHIFT Communications
How the "curiosity gap headline" is changing the style of news via Buzzfeed and Upworthy and why it works.
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https://www.shiftcomm.com/thinking/pr-agency-rankings
SHIFT Named #10 In Fastest Growing PR Agency Rankings — SHIFT Communications
We're proud to be named one of the 10 fastest growing PR Agencies in the US by the Holmes Report and the #7 largest PR firm in Massachusetts.
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https://www.canadaonlinenewsnetwork.com/article/904522416-cipr-communications-announces-strategic-shift-to-digital-authority-at-tech-2-0-conference
CIPR Communications Announces Strategic Shift to Digital Authority at Tech 2.0 Conference | Canada...
Canada Online News Network is an online news publication focusing on the Canada: Following the news from Canada
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