https://yougov.com/case-studies/53734-how-fairtrade-quantifies-label-value-with-yougovs-shopper-intelligence
How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
Grounding its trade story in real shopper data and advanced analysis, Fairtrade International continues to extend its presence and amplify its global impact on...
shopper intelligencefairtrade
https://yougov.com/case-studies/53649-how-desperados-drives-premium-growth-in-a-declining-market-with-yougov-shopper-intelligence
How Desperados drives premium growth in a declining market with YouGov Shopper Intelligence
Using analyses from YouGov Category management to analyze buyer incrementality to demonstrate the added value of its expanded product portfolio.
desperadosdrivespremiumgrowth