Robuta

Aug 6, 2024 - It’s a misnomer that a successful podcast or streaming audio brand lift study is one that shows actual lifts in your top brand metrics. Instead, a successful...

Jun 25, 2024 - FM Radio in the 70s I lived among the dinosaurs. My career in audio started just as FM radio was catching fire, grabbing audience share from AM radio. Those...

Jul 11, 2025 - The CANADIAN PODCAST LISTENER The only comprehensive study on podcast consumption in Canada Now in its ninth year, The Canadian Podcast Listener dives deep...

Jul 23, 2024 - BRAND HEALTH STUDIES Ensure your media brand is operating at peak performance with a brand health study A strong brand sets you up for success. Where you are...

The study findings indicate that the ‘Talent Read’ format outperforms standard 'Announcer Reads' in upper-funnel metrics.

Jun 10, 2025 - There’s no doubt that YouTube has become an important force in podcasting, primarily due to growing consumer preference for the video platform. The Cumulus...

Jan 3, 2024 - BLOG Podcasters & Advertisers: Meet Your New Audience Unique among mass media, podcasting is still in a growth stage, with no end in sight. Consumers...

Dec 19, 2025 - Redefining audio research with broadcasters, publishers, and advertisers.

Aug 28, 2025 - ABOUT US Why Signal Hill Insights? Guglielmo Marconi received the first transatlantic radio signal at Signal Hill Newfoundland in 1901. Inspired by that...

Nov 12, 2025 - Ad effectiveness research, like brand lift, should pay for itself. As a dyed-in-the-wool researcher I find enormous intrinsic value in research, but...

Jul 23, 2024 - Black Americans are a vital force within the American podcast audience. Through our research, we’ve been fortunate enough to have an inside track on what...