https://www.forbes.com/sites/allenadamson/2026/04/23/brands-cant-win-their-own-category-anymore-the-smart-ones-quit-trying/?ss=cmo-network
Brands Can’t Win Their Own Category Anymore. The Smart Ones Quit Trying
Apr 23, 2026 - Meta raided fashion. Equinox raided medicine. Rivian raided hospitality. The smartest brands of 2026 quit their own category.
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https://jamesclear.com/decision-making
Decision Making: How to Make Smart Decisions and Avoid Bad Ones
Aug 31, 2022 - This brief guide on decision making covers why we make poor decisions and discusses useful frameworks to expand your decision making toolbox.
how to makedecision making