Sponsor of the Day:
Jerkmate
https://sproutsocial.com/insights/social-first-marketing/
Building a Social-first Marketing Budget | Sprout Social
Feb 12, 2026 - Discover how social-first marketing is reshaping budgets, strategy and ROI as brands shift spend from traditional channels to social media.
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https://www.fooddive.com/news/how-legacy-cpg-brands-can-crack-the-social-first-marketing-code/759162/
How legacy CPG brands can crack the social-first marketing code | Food Dive
Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.
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https://www.marketingdive.com/news/jcpenney-embraces-social-first-marketing-vaynermedia-hire/743412/
JCPenney embraces social-first marketing with VaynerMedia hire | Marketing Dive
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
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