https://spinsucks.com/
Spin Sucks: Professional Development for PR and Marketing Pros
May 19, 2026 - Accelerate your communications career with Spin Sucks. Whether new or experienced, find resources to help you succeed in the industry.
pr and marketingspin sucksprofessional developmentpros
https://spinsucks.com/tag/project-implicit/
Project Implicit - Spin Sucks
projectimplicitspinsucks
https://spinsucks.com/tag/contracts/
contracts - Spin Sucks
contractsspinsucks
https://spinsucks.com/tag/cab-method/
cab method - Spin Sucks
cabmethodspinsucks
https://spinsucks.com/communication/successful-brand-storytelling/
Four Elements of Successful Brand Storytelling to Use Today - Spin Sucks
Jun 29, 2020 - Does your brand storytelling strategy include these four elements? Laura Petrolino explains why the most powerful, effective, and lasting stories through...
four elementsbrand storytellingsuccessful
https://spinsucks.com/tag/study/
study - Spin Sucks
studyspinsucks
https://spinsucks.com/tag/zaarly/
zaarly - Spin Sucks
zaarlyspinsucks
https://spinsucks.com/tag/john-hall/
john hall - Spin Sucks
john hallspinsucks
https://spinsucks.com/tag/hiring-a-ghostwriter/
hiring a ghostwriter - Spin Sucks
hiringghostwriterspinsucks
https://spinsucks.com/communication/skills-communicator-must-have/
Three Skills Every Communicator Must Have - Spin Sucks
Oct 2, 2014 - Clay Shirky gave journalists three pieces of advice to save their jobs...and it works for the communicator, too. Here are the three skills you need today.
must havethreeskillseverycommunicator
https://spinsucks.com/tag/anna-barcelos/
Anna Barcelos - Spin Sucks
annabarcelosspinsucks
https://spinsucks.com/tag/spodek-co/
Spodek & Co - Spin Sucks
cospinsucks
https://spinsucks.com/tag/ram-krishnan/
Ram Krishnan - Spin Sucks
ramkrishnanspinsucks
https://spinsucks.com/communication/why-pr-must-own-online-reputation-peso-model/
Why PR Must Own Online Reputation and the PESO Model - Spin Sucks
Mar 9, 2020 - The blurring lines between PR and marketing have communications pros worried. Jon Goldberg explains why PR should own the PESO model and reputation management.
online reputation
https://spinsucks.com/tag/casino-marketing/
casino marketing - Spin Sucks
casino marketingspinsucks
https://spinsucks.com/communication/are-you-a-small-minded-business/
Are You A Small Minded Business? - Spin Sucks
Jan 4, 2011 - Troy Claus asks if you're a small minded business, meaning do you only think about the tools and not the blueprint to build the house?
are you asmallmindedbusinessspin
https://spinsucks.com/social-media/gin-and-topics-impressions-of-celebrities/
Gin and Topics: Impressions of Celebrities - Spin Sucks
Dec 12, 2014 - This week's Gin and Topics has a super talented woman who does impressions of celebrities stuck in traffic. Don't miss it and four other great videos.
gintopicsimpressionscelebritiesspin
https://spinsucks.com/social-media/gin-and-topics-richard-simmons-and-canadian-dance-moves/
Gin and Topics: Richard Simmons and Canadian Dance Moves - Spin Sucks
Oct 12, 2012 - This week's Gin and Topics has Richard Simmons on Whose Line is it Anyway, the worst death scene ever, otters learning to swim, Canadian dance moves, and L'il...
richard simmonsdance movesgintopicscanadian
https://spinsucks.com/communication/social-media-crisis/
Manage a Social Media Crisis in Your Professional Services Firm - Spin Sucks
Jul 31, 2014 - Professional service firms deal with some unique challenges, but must take these preparation and planning steps to overcome a social media crisis.
social media
https://spinsucks.com/tag/massive-blizzard/
massive blizzard - Spin Sucks
massiveblizzardspinsucks
https://spinsucks.com/communication/read-book-day/
Read a Book Day is September 6 - Spin Sucks
Sep 10, 2014 - September 6 is Read a Book Day and we are combining that with the Facebook challenge to list 10 books that have affected your life in some way.
read a bookdayseptemberspinsucks
https://spinsucks.com/tag/working-from-home/
working from home - Spin Sucks
working from homespinsucks
https://spinsucks.com/communication/media-pitch-success/
How to Have 100% Success With Your Media Pitch - Spin Sucks
Feb 28, 2018 - If you want to have 100% success with your next media pitch, follow these six steps, be patient, and do mass distribute anything. It works 100% of the time.
how towith yoursuccess
https://spinsucks.com/tag/career-attraction/
career attraction - Spin Sucks
careerattractionspinsucks
https://spinsucks.com/tag/media-relations-tips/
media relations tips - Spin Sucks
media relationstipsspinsucks
https://spinsucks.com/social-media/four-brands-using-instagram-really-well/
Four Brands Using Instagram Really Well - Spin Sucks
Oct 17, 2012 - Brands are using Instagram to share more personal perspectives with consumers, and vice versa. Here are four killer Instagram campaigns.
really wellfourbrandsusinginstagram
https://spinsucks.com/tag/david-covey/
david covey - Spin Sucks
davidcoveyspinsucks
https://spinsucks.com/tag/willem-dafoe/
Willem Dafoe - Spin Sucks
willem dafoespinsucks
https://spinsucks.com/tag/saturday-night-live/
saturday night live - Spin Sucks
saturday night livespinsucks
https://spinsucks.com/communication/how-to-pitch-a-story-like-a-pro-and-get-results-every-time/
How to Pitch a Story Like a Pro and Get Results Every Time - Spin Sucks
Jun 22, 2012 - Gone are the days of cold calling and mass email pitching. It's up to PR pros to pitch like the pros do by building relationships and making pitches relevant.
how to pitch a story
https://spinsucks.com/tag/pr-blog-posts/
pr blog posts - Spin Sucks
pr blogpostsspinsucks
https://spinsucks.com/social-media/spin-sucks-question-trust/
The Spin Sucks Question: How Do You Deal with Declining Trust in Media? - Spin Sucks
Jan 17, 2019 - Media trust is even more elusive today because fake news and alternative facts are rampant. Greg Brooks wants to know, how are you dealing with declining trust...
how do you
https://spinsucks.com/tag/national-association-of-women-business-owners/
national association of women business owners - Spin Sucks
national association ofwomen business ownersspinsucks
https://spinsucks.com/tag/former-sony-producer/
former Sony producer - Spin Sucks
formersonyproducerspinsucks
https://spinsucks.com/tag/john-c-maxwell/
john c. maxwell - Spin Sucks
john c maxwellspinsucks
https://spinsucks.com/social-media/gin-and-topics-frolicking-dancing-and-singing/
Gin and Topics: Frolicking, Dancing, and Singing - Spin Sucks
Jan 29, 2016 - This week's Gin and Topics is full of emotion: You'll laugh, you'll cry, your heart will warm. Watch the frolicking panda, the dancing barista, the singing...
gintopicsdancingspinsucks
https://spinsucks.com/tag/memorable-skills/
memorable skills - Spin Sucks
memorableskillsspinsucks
https://spinsucks.com/tag/scribnia/
scribnia - Spin Sucks
spinsucks
https://spinsucks.com/tag/stopping-spam/
stopping spam - Spin Sucks
stoppingspamspinsucks
https://spinsucks.com/tag/brand-influencers/
brand influencers - Spin Sucks
brand influencersspinsucks
https://spinsucks.com/communication/books-on-writing/
12 Days of Christmas: Three Books on Writing - Spin Sucks
Dec 5, 2018 - On the third day of Christmas, Spin Sucks gave to you...three books on writing, two marketing trends, and a professional goal for 2019. And so, today, we are...
days of christmasbooks on writingthreespinsucks
https://spinsucks.com/tag/jenny-lawson/
jenny lawson - Spin Sucks
jenny lawsonspinsucks
https://spinsucks.com/tag/artificial-intelligence/
artificial intelligence - Spin Sucks
artificial intelligencespinsucks
https://spinsucks.com/tag/what-is-your-dream-job/
what is your dream job - Spin Sucks
your dream jobwhat isspinsucks
https://spinsucks.com/tag/dog-swings-from-tree/
dog swings from tree - Spin Sucks
dogswingstreespinsucks
https://spinsucks.com/tag/launching-a-new-startup/
launching a new startup - Spin Sucks
a newlaunchingstartupspinsucks
https://spinsucks.com/tag/disclosure-in-pr-2/
disclosure in PR - Spin Sucks
disclosureprspinsucks
https://spinsucks.com/tag/pineapple-gum/
pineapple gum - Spin Sucks
pineapplegumspinsucks
https://spinsucks.com/tag/the-invisible-sale/
the invisible sale - Spin Sucks
the invisiblesalespinsucks
https://spinsucks.com/tag/larry-culp/
larry culp - Spin Sucks
larryculpspinsucks
https://spinsucks.com/tag/content-mart/
content mart - Spin Sucks
contentmartspinsucks
https://spinsucks.com/tag/whisper-campaigns/
whisper campaigns - Spin Sucks
whispercampaignsspinsucks
https://spinsucks.com/tag/netflix-and-chill/
netflix and chill - Spin Sucks
netflix and chillspinsucks
https://spinsucks.com/tag/constant-communication/
constant communication - Spin Sucks
constantcommunicationspinsucks
https://spinsucks.com/communication/updated-social-media-moderation/
Handle Trolls and Bad Actors with Updated Social Media Moderation - Spin Sucks
Feb 28, 2023 - When creating your social media moderation policy, Gini Dietrich says there are different levels to take into account and there are policy nuances and context...
social media moderationbad actors
https://spinsucks.com/tag/bicycles/
bicycles - Spin Sucks
bicyclesspinsucks
https://spinsucks.com/tag/avengers/
avengers - Spin Sucks
avengersspinsucks
https://spinsucks.com/communication/content-marketing-results-driven-process/
The Five-Step Process to Drive Content Marketing Results - Spin Sucks
Jun 1, 2017 - There is a five-step process that ensures success in a content marketing program. When integrated with a PESO model comms program, you will drive sales.
the fivecontent marketingstepprocess
https://spinsucks.com/tag/social-pros-podcast/
Social Pros podcast - Spin Sucks
social pros podcastspinsucks
https://spinsucks.com/communication/news-releases-five-ways-to-avoid-google-penalties/
News Releases: Five Ways to Avoid Google Penalties - Spin Sucks
Oct 15, 2013 - By Gini Dietrich When I was in Salt Lake City a few weeks ago, not only did I get to spend time with my family, I spoke to three Vistage groups. (As a side...
news releasesfive waysgoogle penaltiesavoidspin
https://spinsucks.com/tag/shatterbox/
shatterbox - Spin Sucks
spinsucks
https://spinsucks.com/tag/the-livestrong-foundation/
The LIVESTRONG Foundation - Spin Sucks
livestrongfoundationspinsucks
https://spinsucks.com/tag/cultural-differences/
cultural differences - Spin Sucks
cultural differencesspinsucks
https://spinsucks.com/marketing/facebook-analytics-vs-google-analytics/
Facebook Analytics vs. Google Analytics: Which Should You Use? - Spin Sucks
Jun 1, 2020 - Facebook Analytics vs. Google Analytics, which should you use and why? Laura Petrolino explains the differences between the two data platforms and which is...
facebook analyticsvsgoogleusespin
https://spinsucks.com/tag/the-world-in-2020-project/
The World In 2020 Project - Spin Sucks
the worldproject spinsucks
https://spinsucks.com/communication/build-communications-network/
How to Build a Communications Network In Your City - Spin Sucks
Mar 27, 2019 - Building a communications network is easier than you think. Sandy Pell offers tips and advice and shows why you shouldn't wait for someone else to make the...
how to buildin your citycommunications network
https://spinsucks.com/tag/girls-halloween/
girl's halloween - Spin Sucks
girl shalloweenspinsucks
https://spinsucks.com/communication/writing-ketchup-conundrum/
What the Ketchup Conundrum Has to Do with Your Content - Spin Sucks
Aug 21, 2018 - In a Masterclass lesson, Malcolm Gladwell talks about the ketchup conundrum and how you can apply it to your writing. Gini Dietrich shows you how.
what theto do
https://spinsucks.com/tag/fake-girlfriend/
fake girlfriend - Spin Sucks
fakegirlfriendspinsucks
https://spinsucks.com/tag/fiction-writing/
fiction writing - Spin Sucks
fiction writingspinsucks
https://spinsucks.com/tag/organ-donation/
organ donation - Spin Sucks
organ donationspinsucks
https://spinsucks.com/tag/unemployed/
unemployed - Spin Sucks
unemployedspinsucks
https://spinsucks.com/tag/what-you-need-to-know-about-starting-a-career-in-pr/
what you need to know about starting a career in PR - Spin Sucks
what you need to know
https://spinsucks.com/communication/how-media-training-could-have-saved-five-olympic-athletes/
How Media Training Could Have Saved Five Olympic Athletes - Spin Sucks
Aug 15, 2012 - Media training, long considered a mainstay of public relations, is more important today than ever before and must include the appropriate use of social media.
media trainingolympic athletescould
https://spinsucks.com/tag/carolina-panthers/
Carolina Panthers - Spin Sucks
carolina panthersspinsucks
https://spinsucks.com/tag/obamas/
obamas - Spin Sucks
obamasspinsucks
https://spinsucks.com/tag/flames-on-fifth-avenue/
flames on fifth avenue - Spin Sucks
fifth avenueflamesspinsucks
https://spinsucks.com/tag/production/
production - Spin Sucks
productionspinsucks
https://spinsucks.com/tag/lisa-gerber/
lisa gerber - Spin Sucks
lisagerberspinsucks
https://spinsucks.com/tag/marketing-analytics/
marketing analytics - Spin Sucks
marketing analyticsspinsucks
https://spinsucks.com/tag/listen-to-your-audience/
Listen to Your Audience - Spin Sucks
listen toyour audiencespinsucks
https://spinsucks.com/tag/arnold-samuelson/
arnold samuelson - Spin Sucks
arnoldspinsucks
https://spinsucks.com/tag/job-description/
job description - Spin Sucks
job descriptionspinsucks
https://spinsucks.com/social-media/five-free-ebooks-to-start-your-new-year/
Five Free eBooks to Start Your New Year - Spin Sucks
Jan 3, 2011 - The best five free eBooks on the web to start your new year off right.
free ebooksto startnew yearfivespin
https://spinsucks.com/entrepreneur/obstacles-business-goals/
These Four Obstacles Prevent You from Achieving Your Business Goals - Spin Sucks
May 22, 2017 - Haven't made progress on your business goals yet this year? Laura Petrolino explains why one or more of these four obstacles are preventing your success.
https://spinsucks.com/ask-me-anything/pr-plan-interview-process/
AMA: Crafting a PR Plan as Part of the Interview Process - Spin Sucks
Oct 5, 2021 - On this week's Spin Sucks AMA, Gini Dietrich discusses the theory behind the question, "Have you had to present a PR plan as part of an interview process to...
part of the
https://spinsucks.com/tag/the-shrill-revolution/
The Shrill Revolution - Spin Sucks
shrillrevolutionspinsucks
https://spinsucks.com/marketing/embrace-artificial-intelligence/
Guidelines to Help Communicators Embrace Artificial Intelligence - Spin Sucks
Nov 20, 2017 - Most consumers want transparency where artificial intelligence is concerned.Communicators embracing AI must adopt ethical guidelines in marketing practices.
to helpartificial intelligenceguidelinescommunicatorsembrace
https://spinsucks.com/entrepreneur/work-from-home/
So You Suddenly Work from Home. Now What? - Spin Sucks
Mar 17, 2020 - Your new normal is to work from home, but you have to do it on top of kids and/or spouses or partners home, too. Or without any human interaction. Gini...
work from homeso younow whatsuddenlyspin
https://spinsucks.com/tag/referrals-strategy/
referrals strategy - Spin Sucks
referralsstrategyspinsucks
https://spinsucks.com/tag/active-voice/
active voice - Spin Sucks
active voicespinsucks
https://spinsucks.com/communication/traditional-pr-alone-create-conversions/
Traditional PR, Alone, Cannot Create Conversions - Spin Sucks
Jan 7, 2014 - It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot...
traditionalpralonecannotcreate
https://spinsucks.com/tag/repurpose-content/
repurpose content - Spin Sucks
repurpose contentspinsucks
https://spinsucks.com/tag/hr-block/
H&R Block - Spin Sucks
h rblockspinsucks
https://spinsucks.com/tag/social-service/
social service - Spin Sucks
social servicespinsucks
https://spinsucks.com/communication/build-brand-fans/
How to Build a Successful Brand Without a Big Budget - Spin Sucks
Aug 3, 2017 - It's true a 30 second Super Bowl ad can gain you instant brand awareness, but then it's over. Wouldn't you rather build brand fans with long-lasting appeal?
how to buildbig budgetsuccessful
https://spinsucks.com/marketing/cause-marketing-strategy/
How to Implement Cause Marketing into Your Strategy - Spin Sucks
Oct 17, 2018 - According to one study, many consumers would switch their purchasing decisions to a brand associating with a cause. Manish Dudharejia digs into the hows and...
how to implementcause marketinginto yourstrategyspin
https://spinsucks.com/tag/relevancy/
relevancy - Spin Sucks
relevancyspinsucks
https://spinsucks.com/tag/female-market/
female market - Spin Sucks
femalemarketspinsucks