https://www.appsflyer.com/blog/measurement-analytics/ssot-maximize-profitability/
May the source be with you: Max profit with SSOT | AppsFlyer
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
maysourcemaxprofitssot
https://www.appsflyer.com/blog/trends-insights/ios-attribution-ssot/
Attribution in iOS 14+: From silos to SSOT | AppsFlyer
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
ssot appsflyerattributionios
https://www.appsflyer.com/blog/trends-insights/ssot-data-revealed/
SSOT data revealed: Attribution uplift and eCPI drop | AppsFlyer
ssotdatarevealedattribution