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Marchesi Antinori: A Mythological Storytelling System-中国酒饮品牌战略｜低度酒趋势｜酒类包装设计研究 -Baijiu.Design
如果一个葡萄酒品牌的底蕴，能讲一个比品牌本身更古老的故事呢？Marchesi Antinori 是一个自发性的概念包装项目，灵感来自安蒂诺里家族超过六个世纪的酿酒史。它没有沿用常规的 heritage 叙事——创始年份、家族纹章或庄园影像统
marchesi antinori
storytelling system
mythological
baijiu
design
https://dc.storytelling.city/2019/10/
October 2019 – DC Storytelling System
storytelling system
october