https://adage.com/brand-marketing/food-beverage/aa-coke-2026-world-cup/
Coca-Cola's World Cup 2026 strategy - Ad Age
Jan 27, 2026 - With the World Cup set to begin in June across the U.S., Mexico and Canada, marketers are watching Coca-Cola closely.
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https://adage.com/agencies/aa-barkleyokrp-opens-nyc-office/
BarkleyOKRP opens NYC office, details expansion strategy - Ad Age
Jan 13, 2026 - BarkleyOKRP is opening an office in the Big Apple as it plans a broader national expansion.
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https://adage.com/studio-30/aa-video-landscape-fundamentally-changed-shape-2026-strategy/
The video landscape has fundamentally changed. Here’s how to shape your 2026 strategy - Ad Age
Dec 8, 2025 - The legacy video playbook is obsolete. To win in 2026, you need to add three essentials to your planning checklist.
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https://adage.com/technology/ai/aa-aeodrawbacks-why-marketers-are-pouring-cold-water-on-the-ai-search-strategy/
AEO drawbacks—why marketers are pouring cold water on the AI search strategy - Ad Age
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https://adage.com/super-bowl/aa-pepsico-2026-ad-lineup-poppi-pepsi-zero-sugar-lays/
Pepsi’s Super Bowl ad lineup signals back-to-basics strategy - Ad Age
Dec 17, 2025 - Poppi, Pepsi Zero Sugar and Lay’s ads signal a back-to-basics reset under PepsiCo U.S. Beverages CMO Mark Kirkham.
super bowl adlineupsignals