https://www.streamingmedia.com/Articles/Post/Blog/Beer-Betting-and-Streaming-Oh-My!-A-Super-Bowl-Advertising-Analysis-157283.aspx?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection
Super Bowl ads, while a relatively small sample, are a decent indicator of trends in overall advertising demand. John Link from AdImpact reviews the last three...
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https://www.techmeme.com/100207/p11
The web's technology news site of record, Techmeme spotlights the hottest tech stories from all around the web on a single page.
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https://www.24-7pressrelease.com/press-release/195752/what-super-bowl-2011-advertising-successes-mean-to-the-retail-industry-from-industry-expert-rama-chairman-of-the-board-kathy-doyle-thomas
RAMA Chairman of the Board, Kathy Doyle Thomas, talks about what Super Bowl ads mean to the retail industry.
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https://www.marketingprofs.com/charts/2014/24375/how-effective-are-super-bowl-ads
Advertising - The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%,...
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https://digiday.com/marketing/from-the-super-bowl-to-the-olympics-ai-companies-are-spending-more-on-ai-related-advertising/
Nearly 600 companies spent more than $107 million on AI-related ads in the first half of 2024, according to Media Radar data, a huge increase over the same...
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https://www.marketingdive.com/news/olays-2nd-go-at-super-bowl-advertising-looks-to-close-games-gender-gap/569943/
Procter & Gamble's skincare brand is running a spot with an all-female cast that was developed with a women-owned agency.
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https://www.cbsnews.com/colorado/news/budweiser-coke-hyundai-super-bowl-2021-commercials-pandemic/
Like everything else, the Super Bowl will look different this year - not just during the game but also the commercial breaks.
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https://www.buzzsprout.com/1223024/episodes/7672552-marketing-professor-derek-rucker-on-super-bowl-advertising-in-2021
This week's episode of Crisis Communications in Sports features a fascinating interview with Derek Rucker, a marketing professor at the Kellogg School of...
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