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ITV's advertising revenue is set to fall for the first time in 18 months as it braces itself for a tough summer. The commercial broadcaster has enjoyed a contin

Analysis of advertising expenditure in 55 countries by Digital TV Research suggests the global total will reach $219 billion in 2018, up by 32 per cent - or $53

Advertisers are bringing the laughs to win over audiences with their gameday spots as Super Bowl LVIII approaches on February 11th. According to data from Syste

Yospace and Nordija have announced an integration that it says simplifies the route-to-market for broadcasters and video service providers wishing to monetise t

The UK is set to become the first country in the world where more than half of all advertising-spend goes on digital media. Group M, the advertising media co

UTECA, the Association that groups together the main private TV channels in Spain, has urged the government to take action to mitigate the "drastic fall" in T

The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals

Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada an

Molotov, the 12+ million users leading OTT provider in France who recently announced its new AVOD service Mango, free and fully financed by advertising revenues

QYOU Media has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates In

Apple has released a new television ad featuring the iPhone 4S and Siri, featuring legendary film director Martin Scorsese. The director uses Siri to...

Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent inc

FreeWheel, the video advertising management solution, has released its Q2 2017 Video Monetisation Report (VMR), revealing that the growth of premium video is co

A TV ad for Sky has been banned for suggesting that the switchover to digital TV sets would be technologically complex if consumers did not sign up with the sat

TAG Video Systems, a specialist in software-based IP end-to-end monitoring, deep probing, and real-time visualisation solutions, has announced its partnership w

Qvest partner Trade4Sports has implemented what it calls "a world innovation" in advertising technology, together with HUK-Autowelt and media agency PIA Media

BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to

FreeWheel has released its Video Monetization Report for the second quarter 2014. Q2 has marked another quarter of strong growth and evolution in the digital te

FreeWheel has released its Q4 2015 Video Monetization Report that examines the state of the video market. The research highlighted some key findings from the

A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies.

Discovery Communications narrowly bested investor expectations for its second quarter thanks to strong advertising numbers and growth in distribution revenue, e

Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and con

Two days after gubernatorial candidate Chris Giunchigliani unveiled her gun policy, her primary opponent is taking his similar platform to television. Democrat...

Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that all of its key growth metrics continued to

Viant Technology, a people-based advertising software company and Integral Ad Science (IAS), a global player in digital media quality, have announced an expande

AOL Platforms and video platform Dailymotion have announced a strategic reinforcement of their partnership. The move allows advertisers from around the world

Nov 18, 2024 - Shift to managed services in the cloud delivers on operating efficiency, security and business continuity

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights th

blinkx Media, the UK media platform, has signed a new international deal with global media valuation platform Integral Ad Science and Nielsen, global provider o

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fr

Kantar, the evidence-based insights and consulting company, has integrated its TGI consumer survey data with audience insights from out-of-home measurement curr

The media industry has entered a period of flux according to WARC. What constitutes a media owner is being challenged by structural shifts in the global adverti

Titan OS, a technology, entertainment and advertising company, has announced the launch of its operations, introducing an  independent European operating syste

ESPN, the global sports content brand, has named Publicitas the exclusive representative of its TV and digital media advertising portfolio in Germany, Italy, Sp

In the unprecedented situation created by the Coronavirus outbreak and the economic downturn, Magna, the intelligence and investment strategist, is revising its

Videocon d2h,the Indian DTH service, has formed a new executive advertising team to be headed by Indian media sales experts. The advertising initiative, which w

Telestream, a provider of workflow automation, media processing, quality monitoring and test and measurement solutions for the production and distribution of vi

YouTube advertising revenues rose a third year-on-year in Q1 despite lockdowns - although growth was slowing in late March. Parent company Alphabet said YouT

FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing

Comcast's NBCUniversal has confirmed details for its Peacock streaming service - due to launch in the US with early bird access on April 15th. As forecast it

US interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year,

Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2017, showing positive global outlook led by the cont

The Private TV Association, UTECA, which reoresents the largest private TV networks, has estimated that the Spanish FTA DTT market will experience a TV ad growt

On the two-year anniversary of its ad tier launch, Netflix has announced the plan now reaches 70 million monthly active users globally. The ad tier now accounts

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced the second edition of its quarterly industry report, which r

App Annie, the mobile data and analytics company helping brands and publishers win on mobile, has released The State of Mobile 2020 report. This annual appraisa

Making Science, a global digital transformation company, has announced the launch of ad-machina for Performance Max (PMax). This innovative generative AI techno

With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a