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Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions have released new findings that capture the latest growth,

BSkyB has been criticised by media watchdog Ofcom for breaching advertising rules during its' channel carriage dispute with Virgin Media cable. Virgin compl

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year's report, Tubi, who partnered wi

Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada an

TVSquared, a specialist in TV attribution, has released the findings of its 2019 UK Direct-to-Consumer (DTC) TV Advertising Performance report. Three quar

GVC, the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any t

Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating

For advertisers, this is once again a tricky Christmas season. Prices are rising, bills are mounting up, and customers are inevitably tightening their belts. Wo

Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting compan

TripleLift, the Creative SSP, has announced an expansion of its Programmatic Pause Ads solution. The expansion includes new publisher supply integrations and st

Virgin Media unveiled its first High Definition (HD) TV advertising campaign. The new ads showcase Virgin Media's growing HD line up, including BBC HD, ITV1

XR, a specialist in creative operations, has released the 2025 Global Accessibility Maturity Index & Trends Report, which reveals that just 10 per cent of g

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x hig

Samba TV and TikTok has released findings of a partnered study measuring the effectiveness of advertising on the global entertainment platform to deliver awaren

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WunderKIND Ads, a specialist in non-intrusive, user-first ad experiences, has unveiled details of its successful Connected TV (CTV) campaign in the US for Zales

In addition to the live ad-supported streaming network, it also unveiled new interactive ad formats and ad solutions

Research released by AOL UK claims strong evidence that the rise of programmatic trading will serve to enhance creativity and story-telling across the advertisi

Disney/ABC Television Group's Digital Media team has signed an agreement with video technology company FreeWheel to manage its advertising and monetise its cont

TVSquared, a specialist in digital and linear TV attribution, has released performance analysis on TV ads in the UK retail space across Q3 2019, revealing the m

A survey into the effectiveness of advertising shows how native video advertising is more effective than pre-roll ads as the foremost format in video advertisin